Mar
27
11 ‘granfluencer’ accounts changing influencer marketing
Posted in: UncategorizedThese older content creators, many with followings in the millions, have partnered with brands such as Amazon, Hyundai and Liquid Death.
Mar
27
Singapore Airlines – Welcome to World Class (2023) :90 by TBWA Singapore
Posted in: Uncategorized
Transport & Travel
BANGKOK Sweetshop Director Liz Murphy is behind Singapore Airlines’ latest global brand
campaign, Welcome to World Class, by Six Toes and TBWA Singap
campaign, Welcome to World Class, by Six Toes and TBWA Singap
Mar
27
Antisemitism group begins $25 million campaign to raise awareness
Posted in: UncategorizedThe Foundation to Combat Antisemitism is investing $25 million in a new ad campaign with Wunderman Thompson to raise awareness and encourage action against Jewish hate crimes.
Mar
27
Fox News Fires Abby Grossberg, the Producer Who Accused the Network of Coercion
Posted in: UncategorizedThe producer, Abby Grossberg, has accused the network of pushing her to give a false deposition in a $1.6 billion defamation lawsuit.
Mar
27
E.l.f. and American Eagle lean into TikTok for new partnership
Posted in: UncategorizedBeauty brand e.l.f. and teen retailer American Eagle are teaming up on a new collaboration of products and marketing.
Mar
27
Future Festival Spring Promotion – For a Limited Time, Get Access to 2-for-1 Ticket Pricing
Posted in: Uncategorized
(TrendHunter.com) Get inspired, learn, and network with the brightest minds in business by attending Trend Hunter’s 2023 Future Festival tour, now officially underway.
Following the success of Future Festival…
Mar
27
TV measurement should include homes with no TVs, research group says
Posted in: UncategorizedNielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.
Mar
27
Boston Marathon and BofA sign decade-long sponsorship deal
Posted in: UncategorizedThe Boston Marathon partnership will make BofA the title sponsor of two out of six World Marathon Majors.
Mar
27
Watch the newest commercials from Chewy, FanDuel, Heineken and more
Posted in: UncategorizedA talking dog named Bailey helps Chewy promote its pet pharmacy.
Mar
27
Magna trims industry ad spending forecast to 3.4% growth
Posted in: UncategorizedAgency says media innovation, including the rise of retail media networks, is staving off ad market collapse.
Mar
27
Snapchat hires Microsoft ad leader as it rebuilds its sales team
Posted in: UncategorizedRob Wilk comes over from Microsoft to fill out ad team following high-profile departures last year.
Mar
27
How the TV industry is preparing for the future of currency—and where it’s not ready yet
Posted in: UncategorizedAgencies, media companies and ad tech hashed out the details at Paramount’s Measurement Now conference.
Mar
27
Final call for Leading Women nominations
Posted in: UncategorizedThe deadline to enter the 2023 program is March 28.
Mar
27
How gaming creators are moving into corporate roles and bringing brands with them
Posted in: UncategorizedYouTubers Karl Jacobs and Forrest Waldron are joining Misfits Gaming Group.
Mar
27
Twitter Says Parts of Its Source Code Were Leaked Online
Posted in: UncategorizedThe leak adds to the challenges facing the Elon Musk-owned company, which is trying to identify the person responsible and any other people who downloaded the code.
Mar
26
Elon Musk Values Twitter at $20 Billion
Posted in: UncategorizedThe billionaire bought the social media company for $44 billion in October and took it private.
Mar
25
Ramadan-Themed Chocolate Bars – The KitKat® Iftar Bar Features 30 Pieces for 30 Days of Ramadan
Posted in: Uncategorized
(TrendHunter.com) KitKat®, the chocolate bar that celebrates well-deserved breaks, is recognizing the importance of breaking your fast at sundown during Ramadan, also known as Iftar, and is celebrating with…
Mar
25
SXSW 2023: IA e o futuro dos criativos
Posted in: Uncategorized
Quando pensamos em SXSW, automaticamente vem à mente os talks, fóruns, exposições e ativações. Mas, para mim, a experiência extrapola os limites do conteúdo. O festival instiga, em cada um de nós que estivemos por lá, uma busca constante pela construção de seu próprio framework de compreensão do futuro, que se constrói pouco a pouco …
Leia SXSW 2023: IA e o futuro dos criativos na íntegra no B9.
Mar
24
Twitter's Elon Musk to court advertisers in rare ad world appearance
Posted in: UncategorizedBillionaire will try to get advertisers to return to the platform when he appears next month in Miami, where he will talk with NBCU’s Linda Yaccarino.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.