Ford Credit debuts first-ever consumer ad campaign as auto lending market undergoes rapid change
Posted in: UncategorizedWith more people shopping online, lenders such as Ford Credit must shift strategies.
The top 5 creative campaigns you need to know about right now
Posted in: UncategorizedThis week: A pooping pigeon, Heinz vs. fake Heinz, and Chris Pratt’s offbeat anti-heritage spots for TravisMathew.
Broadcast News Is at Center of Fight Over Noncompete Clauses
Posted in: UncategorizedJob-switching barriers are routine at TV stations, even for workers not on the air. A proposed federal rule would curb the practice across all fields.
See Hotels.com’s new in-house campaign
Posted in: UncategorizedExpedia-owned Hotels.com is airing a new series of ads that feature the voices of Edward Norton, Andy Garcia and Isabella Rossellini.
‘Hot Ones’ Was a Slow Burn All Along
Posted in: UncategorizedThis YouTube talk show’s premise is simple: Disarm celebrities with deep-cut questions and scorchingly spicy wings. Nearly 300 episodes later, the recipe still works.
‘The Mammoth Meatball’—inside the year’s tastiest marketing stunt so far
Posted in: UncategorizedWunderman Thompson’s Bas Korsten on his prehistoric lab-meat dish that’s become a pop-culture sensation.
Netflix’s Approach Shifts, Pushing Content That Can ‘Pop’
Posted in: UncategorizedThe streaming service long thought spending on ads didn’t result in more viewers. That has subtly changed under the marketing chief Marian Lee.
Walmart+ touts Paramount+ partnership in new TV push
Posted in: UncategorizedWalmart+ could double membership just by getting all Paramount+ subscribers to join.
Endeavor and W.W.E. Said to Be Close to Deal Combining Fighting Leagues
Posted in: UncategorizedA union of Endeavor’s U.F.C. combat league and World Wrestling Entertainment would increase the combined company’s leverage in negotiations with content distributors.
Journalist Detained by Russia Was Reporting Stories That ‘Needed to Be Told’
Posted in: UncategorizedEvan Gershkovich, who works for The Wall Street Journal, knew the risks of reporting in Russia but felt a deep connection to the country, his friends said.