Apr
04
Creativity Live Blog
Posted in: UncategorizedOur continually updated coverage of breakthrough creative ideas and executions across disciplines and platforms.
Apr
04
TikTok Is Fined $15.9 Million Over Misusing Kids’ Data in Britain
Posted in: UncategorizedThe video-sharing app inappropriately allowed more than one million underage children in the United Kingdom to access the platform in 2020, regulators said.
Apr
04
TikTok and Instagram search—what brands need to know about social's next battlefield
Posted in: UncategorizedSocial platforms want to crack search marketing, but there are still some drawbacks for sophisticated marketers.
Apr
04
See Fanta's playful new look
Posted in: UncategorizedCoca-Cola’s Fanta fruit soda brand unveils its first global design.
Apr
04
‘The Super Mario Bros. Movie’—how Truff, Shake Shack and others are celebrating premiere
Posted in: Uncategorized‘The Super Mario Bros. Movie’ starring Chris Pratt as Mario will be in theaters on April 5.
Apr
04
Why TV’s reach and targeting are keys to a multiscreen advertising strategy
Posted in: UncategorizedComcast Advertising shows how traditional and advanced TV tactics work together to optimize campaigns, and why linear versus streaming TV is a false choice.
Apr
04
Introducing Leading Women Argentina's class of 2023
Posted in: UncategorizedGet to know the 16 standout marketing and advertising execs who will be honored in this year’s Leading Women Argentina program.
Apr
04
Claritin battles botanical sexism in pollen reduction campaign
Posted in: UncategorizedThe U.S. has over-planted male trees for decades, a campaign from EnergyBBDO explains, spawning excess pollen and allergies.
Apr
04
Going Viral on TikTok Can Get Students an A in These College Classes
Posted in: UncategorizedA marketing professor gave his students a challenge: If they made a video that got a million views, the final exam would be canceled.
Apr
04
Unicorns & Unicorns Welcomes Multi-Disciplinary Commercial & Film Director Tamar Levine
Posted in: Uncategorized
adnews
Levine’s previous experience spans various realms from fashion to music, and she has directed campaigns for notable clients including Victoria’s
Apr
04
Wendy Clark's new gig: partner at strategic advisory firm Consello
Posted in: UncategorizedFormer DDB and Dentsu exec Wendy Clark steps out beyond advertising with new post.
Apr
04
Cópia do Clubhouse, Spotify decide encerrar função Spotify Live
Posted in: Uncategorized
Spotify decidiu encerrar sua função estilo Clubhouse chamada Spotify Live: o recurso funcionava como uma estação de rádio ao vivo no aplicativo do Spotify. A decisão foi tomada após um período de experimentação e análise do comportamento dos usuários: apesar do fim do Spotify Live, a plataforma afirma que planeja explorar mais interações ao vivo …
Leia Cópia do Clubhouse, Spotify decide encerrar função Spotify Live na íntegra no B9.
Apr
04
Cinemark estreia nova identidade visual no Brasil
Posted in: Uncategorized
Cinemark apresentou hoje (segunda, 3) seu novo logo e identidade visual: o redesign visa refletir a fase atual da empresa, “focada em entreter e inspirar públicos com experiências cinematográficas e tecnologia de ponta”, segundo comunicado divulgado à imprensa. O rebranding começou nos EUA em fevereiro: a nova identidade será aplicada em diversos pontos de contato …
Leia Cinemark estreia nova identidade visual no Brasil na íntegra no B9.
Apr
04
Kendall Kendall Named Executive Producer At Camp Lucky
Posted in: Uncategorized
adnews
Kendall has led the post team for clients such as Frito Lay, Kia, Ram, Carl’s Jr., TAZO, McDonald’s, Miller Lite, TGI Friday’s, Western Union, among o
Apr
03
YouTube vai transmitir ao vivo todos os palcos do Coachella
Posted in: Uncategorized
YouTube anunciou que vai transmitir todos os seis palcos do Coachella Valley Music and Arts Festival durante os dois finais de semana, começando no dia 14 de abril de 2023: Bad Bunny, Blackpink e Frank Ocean estão entre os headliners. Rosalía, Bjork, Underworld, Yaeji e Wet Leg também estão entre as atrações. Assinantes Premium do …
Leia YouTube vai transmitir ao vivo todos os palcos do Coachella na íntegra no B9.
Apr
03
Twitter’s Logo Changes to Doge as Users Await Blue Check-Mark Removal
Posted in: UncategorizedThe promised changes to the platform’s verification program have been slow. Attention has focused instead on the image of a doge in place of the blue Twitter bird.
Apr
03
Watch the newest commercials from Popeyes, MLB, Stoko and more
Posted in: UncategorizedStoko says it offers “the only apparel with adjustable medical-grade support.”
Apr
03
Twitter aumenta a confusão dos verificados e Elon Musk se irrita com quem não quer pagar
Posted in: Uncategorized
Twitter deixou de distinguir usuários verificados herdados e assinantes do Twitter Blue: a empresa começou a encerrar seu programa de usuários verificados em 1º de abril, conforme anunciando anteriormente por Elon Musk. Agora, a rede exibe a mesma mensagem para usuários verificados herdados (legacy) e assinantes do Twitter Blue. Ou seja, não dá mais pra …
Leia Twitter aumenta a confusão dos verificados e Elon Musk se irrita com quem não quer pagar na íntegra no B9.
Apr
03
Burger King veicula anúncio em favor do McDonald’s para desmentir boato da carne de minhoca
Posted in: Uncategorized
O Burger King aproveitou o dia 1º de abril para se posicionar a favor de seu maior rival, o McDonald’s. E foi sem piada ou ironia. A intenção foi colocar a marca como responsável no combate a fake news, dizendo que mentira não vale nem quando é contra a concorrência (ao mesmo tempo que reforça …
Leia Burger King veicula anúncio em favor do McDonald’s para desmentir boato da carne de minhoca na íntegra no B9.
Apr
03
DeSantis Asks Florida Authorities to Investigate Disney World Board
Posted in: UncategorizedThe governor sent a letter to the state inspector general regarding Disney’s efforts to limit state oversight of its theme park resort.
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