Ad industry carbon footprint—everything you need to know about measurement efforts

What measuring the ad industry’s carbon footprint looks like so far, and what still needs to be done.

How a Tiny Literary Magazine Became a Springboard for Great Irish Writing

The Stinging Fly has helped launch several of Ireland’s most promising writers. How has a publication with 1,000 subscribers carved a niche in the Irish canon?

Who Was Rupert Murdoch’s Two-Week Fiancée?

The planned summer wedding of the 92-year-old media mogul and Ann Lesley Smith is said to have been called off. It would have been his fifth marriage.

Who Was Rupert Murdoch’s Two-Week Fiancée?

The planned summer wedding of the 92-year-old media mogul and Ann Lesley Smith is said to have been called off. It would have been his fifth marriage.

Johnson & Johnson Reaches $8.9 Billion Talc Settlement

The company faces a flood of lawsuits claiming its talc products caused cancer. The proposed settlement requires approval by a bankruptcy court, but has the backing of plaintiffs’ lawyers.

Danone is set to consolidate its global creative with Havas’ BETC

Danone, which markets brands including Evian, Activia and Silk, spent $1.25 billion on global advertising in 2021.

Nike takes a wrecking ball to a team bus in NWSL spot directed by Jeff Tremaine

Don’t bother trying to ‘park the bus’ in front of goal when the women’s soccer league’s scintillating scorers are around.

Assista ao trailer de “Barbie”, dirigido por Greta Gerwig e estrelado por Margot Robbie

Barbie

A Warner Bros. revelou o primeiro trailer completo de “Barbie”, filme dirigido por Greta Gerwig. Com roteiro coescrito por Gerwig e Noah Baumbach baseado na propriedade da Mattel. Estrelado por Margot Robbie como Barbie e Ryan Gosling como Ken: lançamento é previsto para 20 de julho de 2023. A produção é da Heyday Films, LuckyChap …

Leia Assista ao trailer de “Barbie”, dirigido por Greta Gerwig e estrelado por Margot Robbie na íntegra no B9.

Fanta apresenta nova identidade visual e reunifica comunicação global

Fanta Global Rebranding

A Fanta, marca mais antiga da Coca-Cola depois da própria Coca, lança sua primeira identidade global unificada, abandonando o icônico símbolo de laranja do logotipo: o sumiço da fruta não é à toa, já que a fórmula de Fanta não tem mais suco de laranja na composição. A mudança também busca corrigir a confusão de …

Leia Fanta apresenta nova identidade visual e reunifica comunicação global na íntegra no B9.

How MLS’ community connection attracts major global brands to soccer

With the opening of the Major League Soccer season, featuring the new St. Louis CITY SC, Audi, adidas, Bodyarmor and other brands are lining up in support.

Watch the newest commercials from AT&T, Ford, Verizon and more

Spoken word poet Anis Mojgani stars in a AT&T spot with the tagline “Connecting changes everything.”

Ascot unveils “The Ascot You” in a campaign by Dark Horses

Entertainment

The stark juxtaposition between their normal situations and the elevated elegance of the race-goer brings to life the idea, “There’s you you, then the

PureRED Appoints Sandra Lopez and Sandra Campos to its Board of Directors

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announcement

Veteran Marketing and Technology Executives Join Leading Leading Marketing, Technology and Data Partner to Support Long-Term Vision and Strategy

Klondike is back wondering what you will do for it all over social media thanks to Portland Maine based Creative Agency, VIA

Food

For decades, Klondike has been asking consumers what they would do for a Klondike, and they’ve done it – they’ve acted like primates, they’ve shaved e

How MLS’ community connection attracts major global brands to soccer

With the opening of the Major League Soccer season, featuring the new St. Louis CITY SC, Audi, adidas, Bodyarmor and other brands are lining up in support.

Highdive managing partner Louis Slotkin dies at 51

Slotkin joined the agency, which has grown into into a hotshop and go-to for Super Bowl spots, a year after its founding.

Olympic Skier Gus Kenworthy and A-Basin Ski Resort ‘Ambush’ Skiers with One-Of-A-Kind Day on the slopes

Sports

Transport & Travel

“In a totally non creepy way, we want you to get on our bus!”

Creativity Live Blog

Our continually updated coverage of breakthrough creative ideas and executions across disciplines and platforms.

TikTok Is Fined $15.9 Million Over Misusing Kids’ Data in Britain

The video-sharing app inappropriately allowed more than one million underage children in the United Kingdom to access the platform in 2020, regulators said.

TikTok and Instagram search—what brands need to know about social's next battlefield

Social platforms want to crack search marketing, but there are still some drawbacks for sophisticated marketers.