Apr
18
Inside the changes driving the future of TV
Posted in: UncategorizedUpfronts are just around the corner. What TV industry shifts and trends should advertisers look out for?
Apr
18
How programmatic advertising will be part of TV upfront deals
Posted in: UncategorizedThe Trade Desk and other demand-side players are factoring into how advertisers negotiate ad rates this year.
Apr
18
Purpose marketing hits and misses
Posted in: UncategorizedPurpose marketing expert Thomas Kolster breaks down campaigns from Heinz, Bush Light, United Airlines, Dove and more.
Apr
18
Watch the newest commercials from United Airlines, Skechers, Acura and more
Posted in: UncategorizedUnited wants you to know that “you don’t have to pay change fees if you wanna fly home sooner.”
Apr
18
NotCo uses AI to show animals living a full life in first ads under Fernando Machado
Posted in: UncategorizedAKQA Bloom campaign imagines what livestock would look like if they weren’t slaughtered young for food.
Apr
18
Google gives post-cookie ad tech update
Posted in: UncategorizedInternet giant shows how ads could perform through a combination of new ad targeting and privacy measures.
Apr
18
Feeling suffocated as a creative director? You’ll relate to this stifling dark comedy
Posted in: UncategorizedIvan Cash conducts a series of increasingly claustrophobic interviews for Air, the SaaS company.
Apr
18
5 new TikTok trends that brands can follow
Posted in: UncategorizedTikTokers search for their soulmates and new alternatives to bandages in the platform’s latest trending video formats
Apr
18
What Was Twitter, Anyway?
Posted in: UncategorizedWhether the platform is dying or not, it’s time to reckon with how exactly it broke our brains.
Apr
18
What Was Twitter, Anyway?
Posted in: UncategorizedWhether the platform is dying or not, it’s time to reckon with how exactly it broke our brains.
Apr
18
What Was Twitter, Anyway?
Posted in: UncategorizedWhether the platform is dying or not, it’s time to reckon with how exactly it broke our brains.
Apr
18
A walk through Prime Video’s pink carpet farewell to ‘The Marvelous Mrs. Maisel’ in NYC
Posted in: Uncategorized‘The Marvelous Mile’ was part of the streamer’s ‘Maisel Tov’ campaign for the show’s final season.
Apr
18
What Was Twitter, Anyway?
Posted in: UncategorizedWhether the platform is dying or not, it’s time to reckon with how exactly it broke our brains.
Apr
18
NFL hires Horizon as global media agency
Posted in: UncategorizedThe NFL has hired Horizon Media as its global media agency of record for strategy, planning, activation and measurement.
Apr
18
A man capable of surviving a car accident / IA pas photo?
Posted in: Uncategorized |
 |
| THE ORIGINAL? TAC Road Safety “Meet Graham” – 2016 The only person designed to survive on our roads. Source : Cannes Lions Grand-Prix Agency : Clemenger BBDO (Australia) |
LESS ORIGINAL COSVI Life Insurance – 2023 Imagine a person capable of surviving a car accident. Source : BestAdsOnTV Agency : TBWA San Juan (Puerto Rico) |
Apr
18
Premiere Pro: Adobe lança edição de vídeo baseada em texto com inteligência artificial
Posted in: Uncategorized
? Edição baseada em texto: A Adobe anunciou novidades para o Premiere Pro, que agora terá a possibilidade de edição de vídeo baseada em texto alimentada pela IA Adobe Sensei. A nova função transcreve automaticamente os clipes, permitindo que editores e produtores realizem cortes iniciais apenas excluindo texto das transcrições, agilizando o trabalho. ? Mapeamento …
Leia Premiere Pro: Adobe lança edição de vídeo baseada em texto com inteligência artificial na íntegra no B9.
Apr
18
Correção de cor por comando de texto e storyboard automático: as novidades do Adobe Firefly
Posted in: Uncategorized
? Color grading com palavras: o Project Firefly, anunciado recentemente, integra inteligência artificial aos softwares de design e marketing da Adobe. Hoje a empresa demonstrou mais alguns usos práticos da tecnologia, como facilitar a edição de vídeos e a coloração com apenas algumas palavras, por exemplo. Imagine descrever o visual desejado como “Golden Hour” e …
Leia Correção de cor por comando de texto e storyboard automático: as novidades do Adobe Firefly na íntegra no B9.
Apr
18
AMC Networks' streaming TV service to debut ad tier
Posted in: UncategorizedThe cable programmer expands its branded content slate—and will bring a new advanced ad product to the 2023 TV upfront.
Apr
18
Translation President Ann Wool set to depart agency
Posted in: UncategorizedAnn Wool, who joined Translation in 2020, is leaving the agency.
Apr
18
Sexism in Sport: Wunderman Thompson hacks a live volleyball game – to expose sexist camera angles
Posted in: Uncategorized
adland exclusive
Sports
Wunderman Thompson does a neat little hack to expose sexist camera angles.
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