Apr
19
What Next for Dominion After Its $787.5 Million Fox Settlement
Posted in: UncategorizedThe election technology company has several more defamation lawsuits pending against public figures and news outlets.
Apr
19
EssenceMediacom's new US Chief Strategy Officer on reaching ad avoiders
Posted in: UncategorizedFive questions with EssenceMediacom’s Preeti Nadgar, who discusses “hacking” platforms using knowledge of data and human behaviors.
Apr
19
Why Coke recruited an army of influencers for food-focused campaign
Posted in: UncategorizedProgram promoting food and Coke Zero delivers global message locally.
Apr
19
‘Eyecandy’—inside the new visual library of film techniques for art directors
Posted in: UncategorizedJacobi Mehringer was always told to gatekeep filmmaking references—instead, he wants to share them
Apr
19
Dick’s Sporting Goods hires new CMO
Posted in: UncategorizedDick’s Sporting Goods CMO Ed Plummer is retiring and will be replaced by Emily Silver from PepsiCo.
Apr
19
Creators pretend to be at Coachella—what it means for brands’ influencer event strategies
Posted in: UncategorizedInfluencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust.
Apr
19
25 anos depois, Netflix encerra serviço de aluguel de DVDs
Posted in: Uncategorized
Fim de uma era: Netflix anunciou que encerrará seu serviço de aluguel de DVDs em 29 de setembro, após 25 anos de atividade. Com o declínio constante do negócio de DVDs, a decisão foi tomada para manter o foco no streaming e garantir a qualidade do serviço aos assinantes. Início do serviço: O primeiro DVD …
Leia 25 anos depois, Netflix encerra serviço de aluguel de DVDs na íntegra no B9.
Apr
19
Meta desiste de oferecer Metaverso para anunciantes e vai focar em Reels e IA
Posted in: Uncategorized
Mudança de prioridades: Meta está deixando de promover o metaverso para anunciantes e vai passar a priorizar Reels e ferramentas de IA, segundo relatório do The Information. Após um grande entusiasmo pelo metaverso no último ano, a ideia agora é oferecer Reels e ferramentas de IA em reuniões com marcas e agências. Descontos para Reels: …
Leia Meta desiste de oferecer Metaverso para anunciantes e vai focar em Reels e IA na íntegra no B9.
Apr
19
Meta desiste de oferecer Metaverso para anunciantes e vai focar em Reels e IA
Posted in: Uncategorized
Mudança de prioridades: Meta está deixando de promover o metaverso para anunciantes e vai passar a priorizar Reels e ferramentas de IA, segundo relatório do The Information. Após um grande entusiasmo pelo metaverso no último ano, a ideia agora é oferecer Reels e ferramentas de IA em reuniões com marcas e agências. Descontos para Reels: …
Leia Meta desiste de oferecer Metaverso para anunciantes e vai focar em Reels e IA na íntegra no B9.
Apr
19
On Fox News, Network’s Settlement With Dominion Gets Little Coverage
Posted in: UncategorizedIn about six minutes of coverage, the network acknowledged the $787.5 million settlement, then moved on to other topics.
Apr
19
Omnicom CEO John Wren declares ‘the Great Resignation is over’
Posted in: UncategorizedOmnicom took a $119.2 million charge for real estate repositioning costs in the first quarter.
Apr
19
Fox Will Pay $787.5 Million to Settle Dominion Defamation Suit
Posted in: UncategorizedThe settlement with Dominion Voting Systems was the latest extraordinary twist in a case that exposed the inner workings of the most powerful voice in conservative news.
Apr
19
Velveeta eaters ooze effortless cool in latest quirky ‘La Dolce Velveeta’ spots
Posted in: UncategorizedJohannes Leonardo returns with three vignettes, directed by Andreas Nilsson, that give the brand even more confidence and swagger
Apr
19
Netflix to exit the DVD delivery business after 25 years
Posted in: UncategorizedThe business was once a ritual for tens of millions of subscribers.
Apr
19
Link na bio: agora é possível adicionar até 5 links no Instagram
Posted in: Uncategorized
O velho e onipresente “link na bio” nunca mais será o mesmo. A Meta anunciou que agora é possível adicionar até cinco links no Instagram. Mark Zuckerberg, CEO da empresa, revelou a novidade em seu próprio perfil, descrevendo-a como “provavelmente um dos recursos mais solicitados que tivemos”. Para adicionar links, basta editar o perfil no …
Leia Link na bio: agora é possível adicionar até 5 links no Instagram na íntegra no B9.
Apr
19
Fox Settles Dominion Lawsuit, but Is Entangled in Other Legal Cases
Posted in: UncategorizedCases on libel and a discriminatory work environment are still pending.
Apr
18
Fox to pay $787 million to settle election suit, Dominion says
Posted in: UncategorizedDominion claimed Fox willfully ignored the obvious falsity of the “stop the steal” campaign it was spreading.
Apr
18
Netflix Will End Its DVD Service After 25 Years
Posted in: UncategorizedSending DVDs through the mail, in recognizable red-and-white envelopes, helped the company become a behemoth in Hollywood.
Apr
18
Netflix to exit the DVD delivery business after 25 years
Posted in: UncategorizedThe business was once a ritual for tens of millions of subscribers.
Apr
18
Top 5 ways marketers can stay ahead in a changing world
Posted in: UncategorizedNew research from Momentive, maker of SurveyMonkey, reveals the marketing challenges and opportunities to succeed during an era of unprecedented disruption.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.