Cannes Lions 2024: Brasil tem três cases no shortlist de Creative Business Transformation

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A categoria Creative Business Transformation em Cannes Lions busca premiar ideias que transformam a forma como as empresas se organizam, como as pessoas trabalham e como os clientes interagem com elas. Criação de novos produtos e serviços, reinvenção de operação e experiência do cliente que impulsionam uma mudança transformadora estão entre os critérios do júri. No ano …

Leia Cannes Lions 2024: Brasil tem três cases no shortlist de Creative Business Transformation na íntegra no B9.

Film Crew Veteran, Injured in an Accident, Faults Amazon for His Pain

The visual effects supervisor, hurt in one of three recent accidents on Amazon film sets, has sued, but the company says it is not to blame.

Film Crew Veteran, Injured in an Accident, Faults Amazon for His Pain

The visual effects supervisor, hurt in one of three recent accidents on Amazon film sets, has sued, but the company says it is not to blame.

Martin Starger, Influential Shaper of TV and Movies, Dies at 92

In his decade at ABC, long the doormat network in prime time, he helped guide it toward the No. 1 spot. He later produced “Nashville” and won an Emmy for “Friendly Fire.”

Cannes Lions 2024: “Recycle Me” de Coca-Cola leva Grand Prix de Print & Publishing

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A Ogilvy de Nova York ganhou o Grand Prix de Print & Publishing em Cannes Lions 2024. A estratégia envolveu quebrar as rígidas diretrizes de marca e amassar o icônico logo da Coca-Cola em suas campanhas, inspirando assim as pessoas a reciclar cada lata e garrafa. A campanha “Recycle Me” foi implementada globalmente, começando pela …

Leia Cannes Lions 2024: “Recycle Me” de Coca-Cola leva Grand Prix de Print & Publishing na íntegra no B9.

Martin Starger, Influential Shaper of TV and Movies, Dies at 92

In his decade at ABC, long the doormat network in prime time, he helped guide it toward the No. 1 spot. He later produced “Nashville” and won an Emmy for “Friendly Fire.”

Martin Starger, Influential Shaper of TV and Movies, Dies at 92

In his decade at ABC, long the doormat network in prime time, he helped guide it toward the No. 1 spot. He later produced “Nashville” and won an Emmy for “Friendly Fire.”

Martin Starger, Influential Shaper of TV and Movies, Dies at 92

In his decade at ABC, long the doormat network in prime time, he helped guide it toward the No. 1 spot. He later produced “Nashville” and won an Emmy for “Friendly Fire.”

Martin Starger, Influential Shaper of TV and Movies, Dies at 92

In his decade at ABC, long the doormat network in prime time, he helped guide it toward the No. 1 spot. He later produced “Nashville” and won an Emmy for “Friendly Fire.”

Martin Starger, Influential Shaper of TV and Movies, Dies at 92

In his decade at ABC, long the doormat network in prime time, he helped guide it toward the No. 1 spot. He later produced “Nashville” and won an Emmy for “Friendly Fire.”

SWITCHEL UP: VOLT Studios Creates Brand Spot for Hobby Farmer’s Switchel

Campaign Launches VOLT’s 3D Ca

Martin Starger, Influential Shaper of TV and Movies, Dies at 92

In his decade at ABC, long the doormat network in prime time, he helped guide it toward the No. 1 spot. He later produced “Nashville” and won an Emmy for “Friendly Fire.”

SWITCHEL UP: VOLT Studios Creates Brand Spot for Hobby Farmer’s Switchel

Campaign Launches VOLT’s 3D Ca

Martin Starger, Influential Shaper of TV and Movies, Dies at 92

In his decade at ABC, long the doormat network in prime time, he helped guide it toward the No. 1 spot. He later produced “Nashville” and won an Emmy for “Friendly Fire.”

SWITCHEL UP: VOLT Studios Creates Brand Spot for Hobby Farmer’s Switchel

Campaign Launches VOLT’s 3D Ca

How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions

CANNES, France–Perhaps the only way to top a drone show at Cannes Lions is to make an even bigger drone show. That’s Kargo CEO and founder Harry Kragman’s philosophy as the ad solutions company supersized its Cannes drone show from 600 drones last year to 1,400 this year. Kargo brought in Nova Sky Stories and…

Cannes Lions 2024: “Recycle Me” de Coca-Cola leva Grand Prix de Print & Publishing

var HYVOR_TALK_WEBSITE = 10957;

Capa-Cannes-2024-print

A Ogilvy de Nova York ganhou o Grand Prix de Print & Publishing em Cannes Lions 2024. A estratégia envolveu quebrar as rígidas diretrizes de marca e amassar o icônico logo da Coca-Cola em suas campanhas, inspirando assim as pessoas a reciclar cada lata e garrafa. A campanha “Recycle Me” foi implementada globalmente, começando pela …

Leia Cannes Lions 2024: “Recycle Me” de Coca-Cola leva Grand Prix de Print & Publishing na íntegra no B9.

SWITCHEL UP: VOLT Studios Creates Brand Spot for Hobby Farmer’s Switchel

Campaign Launches VOLT’s 3D Ca

In a Digital Age, High-End Outdoors Magazines Are Thriving in Print

Titles like Adventure Journal, Mountain Gazette, Summit Journal and Ori are aimed at “people who just don’t want to be on their phones anymore.”

Martin Sorrell Has a Plan to Bring S4 Back to Growth

CANNES, France–It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each. S4 also scored two early and major wins…