Hasta La Creative!

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Cannes, França — A presença de Elon Musk em Cannes Lions deveria levanta muitas questões na cabeça dos publicitários e criativos presentes. Não julgo quem quis assistir ao vivo e fez fila pra isso, afinal, a editoria “Elon Musk diz que…” é uma das mais exploradas da realidade. Talvez seja pedir muito que a maioria …

Leia Cannes Lions dá palco pra maluco e Elon Musk tenta reconquistar anunciantes após mandá-los “se f****” na íntegra no B9.

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Quem nunca gostou de dar uma risada? Ainda mais se for daquelas que tiram o nosso ar e nos deixam sem fôlego. Rir é algo que nasceu faz mais de 10 milhões de anos, com os nossos ancestrais, os macacos. E ontem, no palco de Cannes, Jon Cook, Debbi Vandeven e Benjamin Crook tiveram a …

Leia Cannes Lions 2024: Rir (ainda é) o melhor remédio na íntegra no B9.

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Quem nunca gostou de dar uma risada? Ainda mais se for daquelas que tiram o nosso ar e nos deixam sem fôlego. Rir é algo que nasceu faz mais de 10 milhões de anos, com os nossos ancestrais, os macacos. E ontem, no palco de Cannes, Jon Cook, Debbi Vandeven e Benjamin Crook tiveram a …

Leia Cannes Lions 2024: Rir (ainda é) o melhor remédio na íntegra no B9.

var HYVOR_TALK_WEBSITE = 10957;

Quem nunca gostou de dar uma risada? Ainda mais se for daquelas que tiram o nosso ar e nos deixam sem fôlego. Rir é algo que nasceu faz mais de 10 milhões de anos, com os nossos ancestrais, os macacos. E ontem, no palco de Cannes, Jon Cook, Debbi Vandeven e Benjamin Crook tiveram a …

Leia Cannes Lions 2024: Rir (ainda é) o melhor remédio na íntegra no B9.

CANNES, France–Eight months after tech giant Globant acquired Gut, ADWEEK’s Breakthrough Agency of the Year, the digital consultancy is making its first move to transform its creative and tech offerings. Globant is combining the agencies it has previously acquired, including Habitant, Ad_bid, KTBO, Vertic and Gut, into one Globant Gut Network, organized around eight disciplines…

Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider…

Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process has been going on for several months, three sources said. The deal was sent out to new investors in April, according to a source familiar. That…

New agency Vacation made a conscious decision to launch during Pride Month. The queer- and Latina-owned full-service agency wants to upend regular agency conventions with a unique approach designed to uplift the communities it aligns with. While plenty of new agencies claim to be different, Vacation has carved out a niche, structuring its business objectives…

The 2024 Cannes Lions International Festival of Creativity has a new category: humor. “Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences,” Cannes Lions noted in a statement. Data shows there’s good reason behind adding a humor category. More than purpose, surprise or novelty,…