Travel website WAYN.com puts up £100m for-sale sign

LONDON – Social media travel website Where are you now?, valued at around £100m, is considering a sale after receiving several approaches.

Gasser Wurstel – Winston/Jr. (2008) Print (Italy)

Photographer Winkler +Noah recently completed a campaign for Gasser Wurstel. Working with Art Director Cristina Baccelli and Copywriter Sara Ermoli of TBWA Italy, they created this “smoking man” campaign (no, sadly it doesn’t have that fella from the X-Files in it).

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Mobile web use reaches tipping point

LONDON – Mobile internet use in Europe is set to surge over the next five years, as 3G-enabled phones and increased consumer interest fuel growth.

Centaur Media prepares for strategic review

LONDON – Centaur Media, the publisher of The Lawyer and Mortgage Strategy, is recruiting a corporate adviser to carry out a strategic review that could lead to a change of ownership.

Delia Smith and IPC link up for promo

IPC and Random House have entered into a commercial tie-up to promote monthly glossy Woman & Home and Delia Smith’s new book, How to Cheat at Cooking.

Carat raises UK adspend growth estimate

LONDON – Media agency Carat is optimistic in its outlook for UK adspend, raising its 2008 growth forecast from 5.9% to 6.4%, but is now more pessimistic about worldwide growth.

Capital director branches out on his own

Former Capital Manning Selvage & Lee director Peter Curtain has launched his own agency.

Airey makes another US hire for ITV production division

LONDON – ITV has hired another big name in US television, Fox Broadcasting’s Lee Bartlett, to be chief operating officer of its production division ITV Global Content.

iris appoints for pan-Euro focus

iris PR has poached Visit London’s European PR Manager to develop it pan-European expertise.

London body snares BBC corporate chief

The BBC’s head of corporate affairs is to take the top lobbying role at a body representing big businesses in London.

Kirk McPherson to leave MindShare

LONDON – Kirk McPherson, the worldwide new business director of MindShare, is to leave the agency.

Golin Harris links with Packer Forbes to expand healthcare offering

Consumer agency Golin Harris is making a move into the healthcare market with an alliance with specialist healthcare shop Packer Forbes.

British consumers vote on top 10 Irish brands

LONDON – Guinness, Baileys, Westlife and U2 are the British public’s favourite Irish brands, according to a survey.

Pepsi social networking initiative links fans to footballers

LONDON – Pepsi has become the latest major brand to embrace social networking with the launch of a multimillion-pound promotion featuring David Beckham, Thierry Henry, Ronaldinho, Cesc Fabregas, Lionel Messi and Frank Lampard.

Student ad wins Patricia Cornwell novel competition

LONDON – A 20-year-old student has won a competition to design a TV ad for Patricia Cornwell’s latest thriller.

Top 25 Things that are Green – Happy St Patrick’s Day!

(TrendHunter.com) In celebration of St. Patrick’s Day, Trend Hunter brings you the Top 25 Things that are Green, Irish, or related to Beer. As the Irish say, “Erin Go Bragh.” (Ireland Forever)

Enviro-Tips from the Green Team – Will Ferrell For the Environment (VIDEO) This clip is an environmental spoof by comic act…

Links for 2008-03-16 [del.icio.us]

Crystal Ball 2.0


We asked the bloggers on the Power 150 blog-ranking index to tell us what technology marketers should be paying most attention to in 2008. Here's what they said.

GM Roars Forward Into Digital Ad Channels

The country's third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry — the leading advertising category that pumped some $9.42 billion into the ad economy last year.

As Marketers Shift to Digital, Big 4 Keep Pace

Agency holding companies may actually be ahead of the curve on this digital thing. Digital services in 2007 accounted for 12.3% or $4.7 billion of worldwide revenue for advertising's Big Four — Omnicom, WPP, Interpublic and Publicis — according to Ad Age DataCenter estimates.