OgilvyOne Hong Kong along with XS2TheWorld and the Hyperfactory, in partnership with rugby tournament Sevens, have created, for Guinness, what’s being touted as the first Cantonese-speaking mobile guide.
Remember the Cadbury Gorilla commercial that got so much buzz last year? It’s time to brace yourself for the sequel.
Cadbury is already saying it was, “designed to put a smile on viewers’ faces” and will feature “another great retro anthem!”
In lasts year’s video ad, which has received over 10 mi…
NEW YORK (AdAge.com) — YouTube, which delivers one out of every three online videos viewed, according to ComScore, today introduced an analytics product that will let video creators see the geographic makeup of their audience, using internet protocol data, and a timeline charting a video's popularity. Up until now, the only publicly available information was the number of views, comments and ratings.
A billboard in Wisconsin warning motorists not to get distracted while driving is itself getting criticized for being too distracting. “When I tried reading every word on that sign, I started leaving my lane,†says one driver, in a report from the local TV station. Saatchi New Zealand recently did a more creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don’t let your life flash before you,†said the final boards. “Slow down.â€
—Posted by Tim Nudd
LONDON – Rachel’s Organic, the UK’s biggest organic dairy brand, has signed up as title sponsor of this year’s RHS Hampton Court Palace Flower Show.
LONDON – Rachel’s Organic, the UK’s largest organic dairy brand, has signed a deal to be the title sponsor of this year’s Hampton Court Palace Flower Show
LONDON – Bauer Radio has confirmed it will relaunch Q Radio on 2 June as part of a multi-million pound investment in its brands.
Carla Bruni — in all the sultry flesh — appears in the April edition of GQ magazine.
Researchers at Yale established that “explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information.”
Here’s an automatic computer science paper generator and a postmodern essay generator, both very convincing, the former so much that it got its creators accepted at an academic conference.
— via Neuroscience Marketing
(TrendHunter.com) Dailymotion, the world’s largest independent video sharing site (YouTube is controlled by Google) and a top 30 website worldwide according to Alexa has launched an official “Gay & Lesbian” channel to cater to the LGBT community.
Other sites include some LGBT content, but Dailymotion is one of the f…
I accidentally watched "Jimmy Kimmel Live" a few nights back. The cable was down, so I had to choose between over-the-air channels or a 7:35 p.m. bedtime. By the time I improvised a functional antenna using a soup can and twine, my options were two: either Kimmel's low-key giggles or Charlie Rose getting all jiggy with distinguished statesman/former Madonna boy-toy Zbigniew Brzezinski. I went with Kimmel because I prefer the element of surprise.
Surely you’ve heard of the fashion police, a style-savvy gang who arrest people for committing fashion crimes, such as tucking their pants into their socks when banking. You imagine they would be sexy, but have you heard of the soap police?
If not, you’ve been missing out, but Lynx (AKA Axe) is ha…
LONDON – Setanta Sports has recruited Stephen Michael from Liverpool Football Club to take on the newly created position of director of new media.
LONDON – Clear Channel Communications has secured a US court order against several banks in an attempt to force them to provide funding for its US$19.4 billion buyout with two private-equity firms.
The Indoor Tanning Association launches a marketing campaign today to try to convince the pastier among us that artificial tanning is not dangerous, contrary to some reports. You can see the group’s big New York Times ad here, which is notable for putting the words “Tanning causes melanoma†in giant type. (The word “Hype†is then stamped on, too, but you’ve already started to wonder.) The group claims that studies warning against prolonged tanning in the sun or use of indoor tanning beds have relied on “junk science.†Whether or not artificial tanning is dangerous, we point once again to this Holiday Inn commercial to demonstrate that it can certainly be funny.
—Posted by Tim Nudd
(TrendHunter.com) Japanese scientists and origami masters are hoping to launch a paper airplane from space in order to learn from its trip back to Earth. Insisting it’s not a joke, a prototype passed a durability feasibility studies, and a well-known astronaut is interested in trying it out.
A successful flight by …
Ogilvy & Mather, Mumbai went to the classified ads section to allow a teeny-weensy bit of creativity on their tiny budget. But honestly, since Photolibrary wanted to generate awareness amongst media professionals, they should have gotten a proper budget as one wonders how many media professionals scour the classified ads for stock photography.
Photolibrary, Photographer
Piyush Pandey, Executive Creative Director
Anup Chitnis, Creative Director
Umesh Rawool, Sameer Kochure and Abhijit Karandikar, Art Directors
Sameer Kochure & Umesh Rawool, Copywriters
(TrendHunter.com) Surely you’ve heard of the fashion police, a style-savvy gang who arrest people for committing fashion crimes, such as tucking their pants into their socks when banking. You imagine they would be sexy, but have you heard of the soap police?
If not, you’ve been missing out, but Lynx (AKA Axe) is ha…
I was a teenager once. Back then, we rode horses 20 miles to school every day. Or maybe we rode dinosaurs. It was almost that long ago. There were no home computers. No Facebook. No Photoshop. There were photo shops at the mall, but most of us used Polaroid instant cameras. Thank God those will never die out! My point: We were all covered head to toe in zits and whatnot, and there wasn’t a damn thing we could do about it, because acne creams didn’t work way back when (it’s hard to believe, I know), and we couldn’t “enhance†or “fake†our appearances online. Today, of course, one can post David Beckham’s picture on one’s MySpace page; I don’t know who would do such a thing, but I want to assure Mr. Beckham’s attorneys that I’m abiding by the restraining order and it won’t happen again. Oh, there’s a new survey by OTX Research and Intelligence Group, which found that teens are happier with how they look online (78 percent) than in real life (68 percent). Stop. The. Presses. My point: I’ll play Styx as loud as I want today, because I’m feeling kind of sad about my lost youth. Stick your nose back in your own cubicle, Fred!
—Posted by David Gianatasio
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
