NEW YORK – SPI Group has appointed Ogilvy New York to handle the global ad account for its Stolichnaya vodka brand following a final shoot-out against McCann Erickson.
LONDON – The BBC has rejected claims that it is wasting licence fee money after newly released figures revealed its spend on business class air travel rose by more than a quarter in the past year.
LONDON – ExxonMobil is considering a challenge to the ad watchdog after a TV ad promoting its liquefied natural gas development was banned for claiming the fuel was one of the cleanest sources of energy and environmentally friendly.
LONDON – A US company has launched a new ad service aiming at making money from traffic on social networking site Twitter.
Three US private equity groups, Blackstone, Providence Equity and Carlyle Group say they have lined up financing from 14 banks to bid around £2bn for Lloyds List publisher Informa, writes Stephen Foster.
Last year I worked at a place where the “creative” was limited to “Model on the left, product to the right” and every single sketch ever made had to be done in photoshop so that the myriad of people who had something to say about the layout in its infancy, could waste everyones time complaining about “the models ears being too square” because all I found was a photograph of a great face with big hair, and my lassoing away of the hair left her ears looking silly. (Yes, I had to go draw fake ears on the model for the next meeting, Seriously.)
Using pre existing photography for presentations not only locks you into working only with what already exists (and that you can find) instead of using that creative brain they hired you for – but also puts you straight into the path of copying work which is called derivative work and can get the company into serious trouble. Y’all do remember that little thing called “copyright”, right?
At that job, I did what any sane AD would do, I went back to pen and paper and drew everything I had planned to be in the final layout. That’s when some people turn to already perfect photography to present to their clients in meetings instead. And that is when shit like this happens.
Spotted at clayton cubitts tumblr account.
So many people are twittering now, people use it to stay in touch with their friends – like me – and people use it to promote their websites new posts – like adland does. Not to mention using it to hit on Salvator Romano and all the other Mad Men out there. 😉
So, self-promotion and website promotion is already there, clearly – but how about using it as a place to advertise? That’s exactly what Twitterad suggests, they’ll sell you peoples background image on their twitter homepage. You can sell your background to the highest bidder – and for the ad-buyer the minimum buy is only .99 cents. Under Quality control they write:
TwittAd ‘s technology will continually check to make sure that a Twitter user is serving the ad. Every hour the ad is served, the Twitter user will receive money in their TwittAd account. Once the TwittAd users account reaches $20 they can request payment. If Twitter user removes the image before the advertiser’s time has expired, we alert the advertiser and they have the option to give negative feedback to the Twitter user. Advertiser will receive credit back from TwittAd for the time their ad was not served.
There are a few obvious problems to this idea, for one – how often do you look at anyones elses twitter page? Tweets are showing up in IM and text messages on phones, and on your own page. Then, the background images aren’t clickable – so where do you go once you’ve seen the ad? I guess those who like to do general branding all over the web might like the idea, but I don’t see twitter users in mass selling out their space anytime soon. Also, twitter themselves – who don’t have enough funds to afford texting the European and Australian users anymore – don’t make a dime off this idea. “No, TwittAd is not affiliated with Twitter.com. TwittAd was built using the Twitter open API.” Call me when I can help Twitters revenue by selling my background image, until then, no thanks.
Cross promotion: The result of two products teaming up to sell more of each. Like Rum and Coke or Peter and Pan, cross promotion has been around since Adam tried to cross promote Eve.
Gizmodo invited…
(TrendHunter.com) This slideshow highlights some of the most fascinating new religious innovations of our time. From Orthodox Barbies and Virgin Mary bread stampers to cell phones for Buddhists, we’ve seen a lot of outrageous…
LONDON – A poster campaign for the Angelina Jolie action film ‘Wanted’ has been deemed unsuitable for children and accused of glamorising the use of guns and violence, the advertising watchdog ruled today.
(TrendHunter.com) These miniskirts are not just hot, but functional too. They are just the ticket to forgo handbags.
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(TrendHunter.com) Geek-chic has reached new heights in recent years, with geek culture permeating everything from baked goods to Halloween costumes to jewelry and accessories. With that in mind, it should come as no surprise…
(TrendHunter.com) Cross promotion: The result of two products teaming up to sell more of each. Like Rum and Coke or Peter and Pan, cross promotion has been around since Adam tried to cross promote Eve.
Gizmodo invited…
(TrendHunter.com) Anjolique has released new photos of the unique new collection of wedding dresses that will soon become available.
Anjolique features an array of elegant, distinctive and classic dresses. However, the…
(TrendHunter.com) As Hurricane Hanna, Hurricane Gustav, and Sarah Palin’s family (mainly Bristol Palin and her faux beau Levi Johnston), have dominated headlines the last few days, it seems Barack Obama and John McCain…
Mr. Pappas covered the Vietnam War and the assassination of the Rev. Dr. Martin Luther King Jr., but is best remembered for being an arm’s length from Lee Harvey Oswald when he was killed.
(TrendHunter.com) I adore these designer weapon pieces from Peter Gronquist’s solo show which includes rocket launchers, chainsaws, missiles, and other dangerous things, all branded with designer logos like Hermes, Prada,…
Mr. Birla established one of India’s biggest business conglomerates, with interests in industries like sugar, fertilizers, chemicals, heavy engineering, and many others.
(TrendHunter.com) There has been a stream of criticism raining down on the hoity-toity NoLita restaurant called Delicatessen.
A guy who had been draining the lizard out his window has taken things into his own hands,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
