Hasta La Creative!

Want to amuse yourself for a few minutes with a stupid wrestling game? Head over to Anger Angle and beat the crap out of TNA wrestler Kurt Angle.

LONDON – Weekly news magazine The Economist will be available from street vendors throughout London from tomorrow (Friday), in the publisher’s latest attempt to build on the title’s strong circulation increases in the UK.

LONDON – IPC and Clinique have signed a commercial tie-up that will see the cosmetics brand support the launch of a new virtual makeover tool from IPC women’s brand Marie Claire.

LONDON – Katie Price, aka Jordan, has triumphed over her equestrian critics to be recruited by Hoof, the British Equestrian Foundation’s effort to encourage more people to take up horse-riding in London as a legacy of the 2012 Olympic Games.

While I may question some of the placement for the new Levi’s campaign, it doesn’t mean I don’t think it’s a great positioning for the brand. The digital and print portion of the campaign was recently brought to my attention and I must say… I love it. Developed by EVB, the campaign has you unbutton celebs with the iconic 501 button, hawking that everyone has an artistic side – you just need to unbutton it. The print showcases one of the artists/athletes/celebrities being featured in the campaign and pushes readers to that person’s own microsite. Once at the site, you can not only watch a video but also download free, exclusive content (ie Estelle’s “No Substitute for Love (Remix)”). And not to mention, if you like the Levi’s apparel their wearing, there’s a link directly to that piece. Check out all the featured celebs at their sites below.

Rising British Hip Hop Star Estelle: http://www.levi.com/estelle

Fusion R&B Artist Nikka Costa: http://www.levi.com/nikka

Lyrical Wizard Wale: http://www.levi.com/wale

Blogger Extraordinaire Perez Hilton: http://www.levi.com/perez

XGames Gold Medalist Jamie Bestwick: http://www.levi.com/jamie

More artists will continue to roll out through next year. I’m waiting in anticipation to see who is willing to get unbuttoned, share their creativity and even a free download.

Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In her free time (ha!), she lends her insights to the advertising world through Beyond Madison Avenue, a Talent Zoo blog. Find them at www.beyondmadisonavenue.com and www.talentzoo.com. Questions, comments, criticisms or concerns? Leave a comment or shoot her an email at jessicabma@gmail.com.

Liberty’s 50 percent stake in DirecTV will account for more than 80 percent of the value of a new company that will also include other Liberty assets.

LONDON – Television remains the most successful advertising medium in terms of marketing payback, according to this year’s IPA Effectiveness Awards shortlist, where traditional TV ads feature in 22 of the final 23 entries.

LONDON – Sky Sports has launched a campaign, European United, to support its coverage of the forthcoming Ryder Cup golf tournament, being held at the Valhalla course in Louisville, Kentucky.

A new report by Automatic Data Processing (ADP) revealed today that 20,000 people were hired by small businesses &#151 aka those with 49 people or fewer &#151 during the month of August. That marks the third month in increased hiring for small businesses in the “service-providing” sector.

(Ed’s note: does “service-providing” include prostitutes, “massage therapists” and Elliot Spitzer‘s staff?)

Anyway, the news isn’t all that great since the two other sectors analyzed showed pretty significant losses. That’s non-farm private and goods producing industries.

In total, about 100,000 people lost their jobs in August alone. But small biz overall was small, with a total of 45,000 new gigs made available.

More after the jump.

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New Career Opportunities Daily: The best jobs in media

Advertising Agency: Stately Mansion, Los Angeles, USA
Creative Director: Alexandra Sann, Jeff Lable
Art Director: Jeff Lable
Copywriter: Alexandra Sann
Production Company: Propeller Inc.
EP: Rafael Aguilo
Director: Jeff Aron Lable
Editorial: Spot Welders
EP: Tommy Murov
Editor: Jón Stefánsson
Sound Design: Amber Music
Artist: Bill Chesley
Mix: Sound Lounge
Aired: August 2008