NEW YORK (AdAge.com) — Torrence Boone says that contrary to what observers think, his agency, Enfatico — built from scratch after Dell handed WPP its three-year, $4.5 billion marketing contract in late 2007 — is not just an in-house shop.
SAN FRANCISCO (AdAge.com) — Change — and fear of it — was the dominant theme among beer-industry players at the annual National Beer Wholesalers Association convention last week.
NEW YORK (AdAge.com) — If David Verklin has his way, his new company will help Madison Avenue devise advertising that is the equivalent of a hand breaking through the TV screen and slapping you in the face.
BATAVIA, Ohio (AdAge.com) — Weeping over the economy? Take heart: Kleenex is launching what it's calling its best tissue ever, with its biggest technological improvement in 40 years.
NEW YORK (AdAge.com) — Unlike TV-commercial production, where there are some established cost parameters and you can typically see the budget on the screen, it's tough to price innovative web work.
CHICAGO (AdAge.com) — To hear the package-foods industry tell it, it's been a banner year. Of course, there's a bit of a catch: Package-foods companies' sales increases can also be credited to their hiking prices to offset swinging ingredient costs. And that's taking a toll on profits.
(TrendHunter.com) Luis Antonio Aguero Torregosa from La Habana, Cuba is known in his hometown as the Piercing King because he has over 300 cosmetic holes in his face and countless other piercings all over his body.
As…
(TrendHunter.com) I love the idea of decorating your baby bump with henna–I mean, you can’t hide it, so why not flaunt it? This is an increasingly popular baby shower activity that celebrates the beauty of a pregnant woman’s…
Financial services companies spend a lot of money getting their “get rich with us” message out. In fact, it’s one of the largest industries served by Madison Avenue. All of which makes launching a new ad campaign in this tricky market a sleep depriving experience.
According to The Wall Street Journal, Oppenheimer Funds is kicking off a $20 million ad effort tomorrow, but last week’s fright caused the firm to scrap two of their new ads.
The two ads that are being pushed back for now are a spot that promotes retirement and another that is largely about asset allocation and balancing risk and reward. Those two ads are “more about taking proactive steps to adjust a portfolio and make an investment decision, and I think at this point we need to wait a few weeks,” says Bruce Dunbar, director of corporate communications at Oppenheimer. Right now, Mr. Dunbar says, “people will be thinking about how they are going to readjust in the short term, versus thinking about long term.”
(TrendHunter.com) Hand soap brand Lifebuoy takes aim at our increasingly germaphobic society with this new ad campaign. “You eat what you touch” is their tagline. These surreal images of a kitten croissant and a hamster…
(TrendHunter.com) Up-and-coming fashion designer Mark Fast describes his style as ‘gothic elegance.’ His collection for Spring/Summer 2009, shown at London Fashion Week and in this video, has been a hit with front-row viewers…
(TrendHunter.com) Ah, L’Amour is the first famed film by animator and Academy Award nominee Don Hertzfeldt. Hertzfeldt created the short film in 1995 when he was 18 and a student at the University of California, Santa Barbara.…
(TrendHunter.com) Trend Hunter has featured some pretty awesome inventions for music lovers, and now we want to teach you how to party in style. What’s a bash without music? It’s pretty dull, that’s what it is, because…
(TrendHunter.com) A massive 478-carat diamond was found at the Letseng Mine, in Lesotho, a small kingdom in South Africa. It is the 20th largest rough diamond ever found, and it came from a mine that has already delivered…
The Virgin group does it again with this clever animated ad starring Mel B. from the Spice girls. The ad is entertaining and does the job promoting Virgin’s Movies on Demand launch. It’s amusing and direct…
(TrendHunter.com) Reviews of the hottest new nightclubs, hotels and casinos in Las Vegas are just part of this gaming trend cluster. Fabulous parties, fashion shows and let’s not forget the ‘underboob’ dress code controversy…
(TrendHunter.com) A ring symbolizes tradition, friendship, fashion and marriage. With Jonathan Ben-Tovim’s creation, rings can also be used as means of communication–so long as the message is 64 characters long and the…
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