A Deadline for Survival at The Sun

The newspaper faces a self-imposed deadline to drum up financial backing at a time when the industry is reeling.

Public View – Hovis ‘relaunch by MCBD

LONDON – Hovis has released a 122-second TV spot, featuring a skip through British history – find out what members of the public thought.

Guerrilla Marketing for Kids – ChupaChups Lollipop Road Signs

ChupaChups Lollipops has released a series of guerrilla marketing stunts where the round road signs are branded on the back as lollipops.

While the stunt is a great idea, I am just not too sure how I…

Cheeky PSAs – Sensoa Teen STD Ad

Young people have so much to learn when it comes to sexually transmitted diseases. This Belgian PSA by ad agency Boondoggle for Sensoa tries to educate teenagers and youngsters about a common sex-ed question–whether…

WiFi OLED Photos – Kodak Image Science Frames

(TrendHunter.com) This sleek wireless photo frame from Kodak has just been launched and is destined to be a hot gift for Christmas 2008. The Wi-Fi frame uses Organic Light Emitting Diode (OLED) technology, making it the…

In Hollywood, Credit Remains, at Least for a Few Big Names

The crisis on Wall Street is roiling companies around the globe, but bank-financed credit is continuing to flow into the movie business, albeit more moderately.

Politico Intends to Expand After Presidential Race Ends

The political news outlet’s expansion will add reporters and editors, as well as expand circulation of its newspaper edition in Washington.

Houston TV Web Sites Draw World Viewers to Ike Video

As the national media shifted its attention to the financial crisis, local stations in Houston streamed exhaustive hurricane coverage online.

For Banks, Bailout; For Young People, Advice About Credit

The Treasury Department started a new campaign last week to educate 18- to 24-year-olds about the importance of credit.

Amid Market Turmoil, Some Journalists Try to Tone Down Emotion

Careful not to sow alarm, reporters and editors have been parsing their words with unusual care.

Guerrilla Marketing for Kids – ChupaChups Lollipop Road Signs (GALLERY)

(TrendHunter.com) ChupaChups Lollipops has released a series of guerrilla marketing stunts where the round road signs are branded on the back as lollipops.

While the stunt is a great idea, I am just not too sure how…

Kitten Croissant Ads – Lifebuoy Soap Reminds Us That ‘You Eat What You Touch’

Hand soap brand Lifebuoy takes aim at our increasingly germaphobic society with this new ad campaign. “You eat what you touch” is their tagline. These surreal images of a kitten croissant and a hamster…

Cheeky PSAs – Sensoa Teen STD Ad (VIDEO)

(TrendHunter.com) Young people have so much to learn when it comes to sexually transmitted diseases. This Belgian PSA by ad agency Boondoggle for Sensoa tries to educate teenagers and youngsters about a common sex-ed question–whether…

How Creativity Can Carry Your Business Through a Recession


In these pages, we've read about the ways in which this sort of environment affects ad spending. But what happens to creativity in times like these?

Self-Absorbed Media Missing the Biggest Story of Our Time


There can be a positive in this mess, if we hear the alarm bell and confront the real challenge — the need to rebuild the American economy for the 21st century.

Top 100 Global Brands Hemorrhage $67B in Value

NEW YORK (AdAge.com) — The flailing economy has drained $67 billion in value from the top 100 global brands — even before the investment-bank crisis last week.

The Inside Scoop on What Spurs Millennial Hires


Ever wonder what your millennial employees are thinking but not saying?

‘Powerless’ Consumers Spend More


While consumer purchases can serve a compensatory function is not new, Kellogg School of Management's Adam Galinsky and Derek Rucker have recently unearthed a previously unstudied form — one that is fueled when consumers experience a lack of power or control.

Wall Street’s Angst Is Now Main Street’s


There are some brands within the financial-services sector that are both Wall Street and Main Street — such as Merrill Lynch — which for business, service or reputation reasons, manage to cross boundaries into the general consciousness.

Spanish-Language Content Surprisingly Lacking on Internet


If you survey the landscape of brand websites, mini-sites and Facebook brand pages, you'll be struck by the surprising absence or marginalization (intentional or not) of Spanish-language content.