(TrendHunter.com) At first glance, the walnut-veneer-finished table looks like something you might see at a local coffee shop or your hip friend’s living room. Take another look though and you’ll see that the coffee table…
NEW YORK (AdAge.com) — The Wall Street Journal has expanded its relationship with McGarry Bowen in New York by selecting the agency to take the lead on creative duties for its advertising to consumers, which is expected to include a brand campaign next year. Those duties had been handled by various agencies, McGarry Bowen among them. The decision came after a review that also included Publicis, Deutsch, Mullen and Trahan Burden & Charles.
I am not a coffee person, but I know from my java bean loving family and friends that the first thing on their minds is a nice cup of coffee when they wake up.
These ads for Aroma coffee take that concept…
(TrendHunter.com) Great advertising posters are those which combine good artistic design with awesome images that immediately grab viewer attention and tie in with the product at the same time. Here are some of the best…
NEW YORK (AdAge.com) — For all the non-Americans who wish they could have a say in who will lead the U.S., still the most powerful country in the world, The Economist is giving you a vote in the upcoming presidential election. Well, sort of.
(TrendHunter.com) Britney Spears’ younger sister, Jamie Lynn Spears, is currently breast feeding her baby. Daddy Casey thought it was just so darn cute, he snapped a few photos. Then he took the pictures of Jamie Lynn Spears…
(TrendHunter.com) The renowned crystal artists at Daum in France have been making high-end sculptures for collectors since the late 19th century.
Now, artist Chen Changwei has broken tradition, reinventing the Chinese…
So, you walk in on your husband or boyfriend and catch him red-handed posing in front of the mirror in your socks. Well, how can you blame him when your Olympia women’s socks are like lingerie for the…
(TrendHunter.com) Statistics have shown that around 63 percent of all U.S. households (71.1 million) are pet owners. This is why the pet industry is set at $43 BILLION and shows no signs of slowing. People of incomes of…
These ads for Lamisil Pedisan DermGel promise you perfect feet that will be as soft and smooth as your hands.
With the tagline, “Treat your feet,” the ads show an attractive female modeling beautiful…
Here’s an ad for a fictitious product being used to sell a very real TV show on HBO.
The marketing team supporting TRUE BLOOD, HBO’s new television series, asked …And Company for a campaign that leveraged the fictional beverage, TRU BLOOD.
The agency designed and executed a sequence of print and out-of-home advertisements that promoted the pseudo-blood beverage in the form of a contemporary liquor ad, replete with phrases that echo the ubiquitous “Drink Responsibly” tagline used on all alcoholic packaged drinks. The campaign proved to be so realistic that would-be consumers showed up in liquor stores asking for the TRU BLOOD beverage, with the expressed desire to purchase it.
Seems like the logical next step here would be for a liquor company to jump in and manufacture said product. Where’s there’s customer desire, there ought to be a product to satisfy it.
(TrendHunter.com) I am not a coffee person, but I know from my java bean loving family and friends that the first thing on their minds is a nice cup of coffee when they wake up.
These ads for Aroma coffee take that concept…
NEW YORK (AdAge.com) — The typical U.S. mobile subscriber sends and receives more text messages than phone calls.
(TrendHunter.com) Finally the most anticipated phone since last year’s launch of the iPhone, the G1 has been launched in NY. The phone has been co-developed by Google, HTC and T-Mobile, with the intention of developing…
(TrendHunter.com) So, you walk in on your husband or boyfriend and catch him red-handed posing in front of the mirror in your socks. Well, how can you blame him when your Olympia women’s socks are like lingerie for the…
Ad Age is running an interesting article on CandyStand.com, the popular gaming site created by Wm. Wrigley Jr. Co. Wrigley is now selling the site to Funtank, a branded gaming and entertainment publisher.
In my “Content is King” view, this is precisely what brands need to strive for today. Create media properties, not advertising. Then, if/when the content becomes popular enough, brands have the option to sell the property (and recoup all the expenses it incurred). No ad, no matter how good, has ever provided that option.
These logos found on pharmacies, dental clinics, pediatric clinics and more beg one to ask, “What were they thinking?”
Using ballooned-up stick figures in advertising has been done for a long time;…
(TrendHunter.com) These ads for Lamisil Pedisan DermGel promise you perfect feet that will be as soft and smooth as your hands.
With the tagline, “Treat your feet,” the ads show an attractive female modeling beautiful…
(TrendHunter.com) The Sook Cut is an amazing design concept for easily preparing delicious dishes. The three-part cutting board was brought to the table by Adam Brodowski.
Imagine a kitchen device that helps you create…
Ed Cotton of Butler Shine and Stern says it’s a challenging, but exciting time to solve marketing problems.
Brands needs to understand that the world has changed and the hopes and dreams they promised to consumers might ring rather hollow today.
Brands need to get practical. They need to be smarter. They need to get the current mindset and tailor their offerings to meet current needs. Obviously, value takes on new meaning, but its going to be imperative that brands find a way to demonstrate and explain their value in the light of these changes.
This seems especially true for premium brands. I know why I should buy Miller High Life, for instance, but what about Heineken? Is it worth the bump in price?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
