Hasta La Creative!

LONDON – PayPal has launched a new tongue-in-cheek campaign to encourage customers to use its Person-to-Person Money Transfer Service.

Something that's on my mind lately is the power of the experience. We have many experiences every ,day but the memorable ones are usually those that we share with other people. For me, this has included going to Dave Matthews Band concerts, skiing and spending time with loved ones.

LONDON – Macmillan cancer support is to launch its first integrated campaign comprising a real-life case study.

In what appears to be nothing more than slapping the Green label on Bank of America’s Keep the Change program, Citizens Bank has launched the Green$ense Campaign

LONDON – Cobra Beer is rolling out a new design for its Cobra 5% Premium beer cans in a bid to increase standout on supermarket shelves.

LONDON – Unilever has appointed FutureBrand London to handle a global packaging brief for its ‘Heartbrand’ ice cream portfolio.

NEW YORK (AdAge.com) — Preliminary data from Nielsen Monitor-Plus suggests that marketers of credit-card services are starting to cut back on TV ad spending, after increasing their year-over-year ad outlays for TV in July and August.

A report came out yesterday stating that from Sept. 28 through Oct. 4, the Obama camp spent $17.8 million on ads compared to a measly $11 million between McCain and the RNC combined. Juxtapose that to a similar week during the 2004 election, when John Kerry and George Bush spent just $18 million (heh, just…) and a couple questions come to mind. For instance, why has the election process come to be so costly and what will candidates in the next election have to spend in order for us to choose the lesser of two whatevers?

The study, by the University of Wisconsin Advertising Project, breaks down the ad spends by state and compares them to the ad spends of the 2004 election &#151 also by state.

“Ten of the fifteen states where both candidates are advertising were won by Bush in the 2004 election,” said Ken Goldstein, professor at the University of Wisconsin-Madison and director of the project. “The campaign is being played on the Republican side of the field this year.”

Another notable note; nearly 100 percent of McCain’s ads were negative in nature whereas (in our assertion) Obama has tended to stay in the positive arena. However, Obama is outspending his opponent in almost every market, begging the question; how sad is it that massive amounts of money are being spent on delivering pointless messages that do more to kowtow to potential voters’ needs than actually explain a candidate’s plan?

Click continued to see where this is going.

More: “AgencySpy Causing Trouble; Following Our Birthright“

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New Career Opportunities Daily: The best jobs in media

(TrendHunter.com) It’s refreshing to hear beautiful people admit to doing odd stuff to retain their beauty. When they share their secret, it’s rare. Victoria Beckham has revealed that she uses a facial cream made from Nightingale…

Does this U.K. campaign for Oasis fruit drinks, starring a rebellious girl and her cactus boyfriend, strike you as offensive or irresponsible or a tacit endorsement of teenage pregnancy and underage sex? Or is it just corny and vague? You be the judge, but some easily offended British consumers have already decided on the former. In fact, 32 of them complained to the Advertising Standards Authority, which concluded that the work was indeed “irresponsible and could discourage good dietary practice.” It’s been ordered off the air. We don’t agree with the dietary ruling. We agree, however, that it encourages questionable sexual practices. I mean, the guy’s a cactus.

—Posted by David Kiefaber