Think Globally, Serve Ads Locally

Max Kalehoff, vice president of marketing for Clickable and author of Attention Max, has some interesting things to say about small business and local online ad markets.

“Small to medium” is actually huge.

For example, I became acutely aware that half of the online advertising market is comprised of small and midsized businesses. The advertising trade press tends to cover the mega brands most — the head of the tail, not the torso nor the long tail. However, digital innovations are having just as profound an impact on the lower to mid foundation. It’s exciting and there’s incredible disruption and innovation going on.

I’ve also become more aware of the great significance of local online advertising. It’s complex, but a sizable and growing opportunity. When you work in the big-brand world of national advertising, it’s easy to forget that a lot of business-customer interaction happens in person, in your own neighborhood. Digital is steadily transforming the way businesses think about local.

I’m intrigued by this last bit. It seems like there are several ad networks and content aggregators dedicated to big topics like investing, for instance. But I’m not sure the same can be said for metropolitan markets.

Can you think of a firm who is servicing local markets by bundling online ad buys on local publishers’ sites? It seems like a service that would benefit national brands looking to advertise locally and local retailers and service providers looking to get the word out.

[via MediaPost’s Online Spin]

[UPDATE] outside.in looks to be doing a nice job of bundling local content.

SUVs with Wagon Wheels – Medieval Design Meets Modern Bling (GALLERY)

(TrendHunter.com) Hummer recently donated an H3 to British artist Matthew Harrison, who then created this modern-meets-medieval vehicle that rolls on wooden wagon wheels. It’s currently being shown at London’s ZOO Art Fair…

Brand-Integrated Film Posters – Tracking Product Placement in Movies (GALLERY)

(TrendHunter.com) Created by Antrepo Design Industry, these altered posters are replicas of actual movie posters which only contain the title and the list of brands with featured products placed in the film.

Until it…

MasterCard traces a hockey legend’s scars

Orr

I usually hate commercials that use tough-guy sports metaphors. But this MasterCard spot by MacLaren McCann in Toronto “cuts” through the clutter in the most literal sense of the word because of its focus on the pain, sacrifice and humanity behind every true sports icon. A hockey legend’s many surgical scars from his playing days trace a humbling “timeline” across his skin. At the end, the player simply sits in the locker room alone, a poignant image of a man who earned his accolades by paying the painful price many times and always skating back onto the ice for more. It’s Bobby Orr, but he’s never ID’d, implying that his hard-earned achievements outlive the fleeting fame. Besides, in Canada, they’ll know who he is.

—Posted by David Gianatasio

Animal Internet Memes – LOLCats, Meet Upsidedown Dogs (VIDEO)

(TrendHunter.com) LOL Cats and I Can Has Cheezburger caught lightning in a bottle and went viral. In case you haven’t seen it, LOL Cats involves pictures of cats with added captions done in a language developed by the LOL…

MacLaren McCann, Toronto, Does MasterCard

“Timeline”, by Toronto based MacLaren McCann, chronicles the career of hockey player Bobby Orr via his injuries. His many, many really painful looking injuries.

Um, did he pay for all those surgeries with MasterCard? OK, I’ll lay off the ad in the “does it make sense” category. Nonetheless, it’s impossible to watch this spot and not feel something. Not an easy task given the long line of, “Priceless” ads that have preceded this latest iteration.

Credits after the jump.

More: “Oh Nooo! Mr. Bill New MasterCard Spokesdollwhore

continued…

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Advertising Age Follows My Lead

I said it back in February:

Putting policies and positions aside for this discussion, Barack Obama has created the most sophisticated marketing program I’ve ever seen.

Now, 8 months later, Barack Obama has won Ad Age’s Marketer of The Year.

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You want progress? If I do say so myself, I think the writing David & I do on AdPulp is more progressive than anything you’ll find in Ad Age.

McCain Needs a Message More Than Money


For Sen. John McCain to win this race, his closing message must reach voters who fear an Obama presidency, feel anxiety for the future under total Democratic control of the government and are angry at charges of voter fraud and media bias toward the McCain-Palin ticket.

Irons as Movie Monsters – Household Items Get Hollywood Makeover

Is it an airplane? Is it a monster? Or is it a tornado? No, it is a burning hot iron coming to flatten a city near you…

“Beware the gigantic ETA IRON flattener as it moves across Rome, Paris and Tokyo,”…

Last Supper Tattoos – Christian Body Art (GALLERY)

(TrendHunter.com) Art historians now think that Jesus and friends were eating eels and oranges at the famous Last Supper, not bread and wine.

If that’s the case, these 10 individuals have a beautiful work of art tattoed…

Kids are Big Deals at Toys R Us

The Christmas season is usually dedicated to kids who want to enjoy the holidays. Among them include that of giving toys to the young, a small token that they find happiness in. And while the world is worries on expenses, each parent knows how important it is to make Christmas as special as possible.

Thanks to programs and commercials unveiled by toy store giant Toys R Us, parents and elders can be guided on what ideal and logical gift to give to their siblings.

The campaign includes 10 additional commercials showcasing the unique and differentiated product assortment available exclusively at Toys R”Us. This series of advertisements features children playing with toys available only at Toys”R”Us and will air on kid-focused programming on Nickelodeon, Nicktoons, Cartoon Network, Toon Disney and more.

(Source) Market Watch


Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

33 Graphic Celebrations of Retro Hollywood – A Tribute to Edie Adams (CLUSTER)

(TrendHunter.com) As a tribute to Edie Adams, this slide show highlights some of the best graphic features pertaining to Old and Retro Hollywood.

Edie Adams passed away today, but her beauty is forever preserved in photos,…

Mobile Device Gloves – Freehands for Cold-Weather Texting (GALLERY)

(TrendHunter.com) Forget those fingerless mitts! Freehands gloves really do keep most of your fingers and hands warm by letting you expose only the fingers you need for using all sorts of mobile devices.

The Freehands…

It’s A Great Time To Invest

The Oracle of Omaha is buying American stocks.

A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful.

If prices keep looking attractive, my non-Berkshire net worth will soon be 100 percent in United States equities.

Over the long term, the stock market news will be good. In the 20th century, the United States endured two world wars and other traumatic and expensive military conflicts; the Depression; a dozen or so recessions and financial panics; oil shocks; a flu epidemic; and the resignation of a disgraced president. Yet the Dow rose from 66 to 11,497.

Financial Meltdown Art – Nude Pinups from Torn Newspapers (GALLERY)

(TrendHunter.com) Lately, British artist Natasha Archdale’s work is in high demand; Archdale makes nude portraits from torn pieces of financial newspapers and clippings. The timing couldn’t be better with the recent financial…

Heartland, a walk into the art scene of the U.S ‘Third Coast’

As i mentioned a couple of days ago, the Heartland exhibition on view until January 25 at the Van Abbemuseum in Eindhoven (NL) is one of the best shows i’ve visited this year.

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Heartland roughly follows the Mississippi River, taking in an area from New Orleans up to Minneapolis in the north and including Omaha, Kansas City, Detroit and Chicago. The curatorial team, a collaboration between the Van Abbemuseum and the Smart Museum of Art in Chicago, commissioned new pieces and selected existing works by contemporary artists who live in the region or have undertaken residencies there in order to produce new work. The programme includes musical events at the Muziekcentrum Frits Philips, debates, lectures, a photo exhibition, a magazine and publications.

Heartland is a precious exhibition. The U.S. are all over our (European) newspapers because of the upcoming presidential elections. Yet, most of us know very little of the art and culture of the area that lies between the East Coast and the West Coast. And what we think we might know can often be reduced to a bunch of cliches. One of the main objectives of the exhibition is to offer a more penetrating picture of the ‘Heartland’. Indeed, each of the works on show engages dynamically with the city and area it comes from, rising issues peculiar to that place and the people who live there . Another aim of Heartland is, as the curators added in their press release, to questions traditional definitions of cultural centers and peripheries.

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Alec Soth, Charles, Vasa, Minnesota, 2002. Courtesy of the artist and Gagosian Gallery

Alec Soth ‘s photo series Sleeping by the Mississippi brings you right into the heart of the subject. The result of several years of road trips along the legendary river, the photographic prints capture America’s “third coast”. While the area appears to be the essence and backbone of the whole country, its landscapes, people and interiors evoke a sense of neglect, loneliness and melancholy.

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Marjetica Potrc? , New Orleans: Shotgun House with Rainwater-Harvesting Tank, 2008

Marjetica Potr? has spent several months studying the changing landscape of post-Katrina New Orleans. With the help of FutureProof (a sustainable design consultancy), she focused her researches on issues of sustainability, water, and the emergence of new geographic and political territories based on changing ecology.

The ‘Shotgun House with Rainwater-Harvesting Tank’ builds upon two recent trends in New Orleans: the revival of the local architectural style known as the Shotgun House, and the move toward self-sustainability. Inhabitants have customized this local style by adding elements that allow them to harvest rainwater and solar power. These post-Katrina developments reflect the search for a new social contract for democracy. The two caryatids represent the citizens of New Orleans whom she sees as the ‘supporting columns’ of the reconstruction of the city.

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Marjetica Potrc? , Surviving in Pieces, 2007. Courtesy the artist and Max Protetch Gallery

The drawings and prints that accompanied the installation echo the ways in which infrastructure is created from the bottom up by individuals either in response to political or ecological change or simply to improve their lives. The societies she examines, including New Orleans, have undergone political or climatic changes that have made Modernism’s social contracts untenable.

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Detroit Tree of Heaven Woodshop, Museum Benches, 2008

The exhibition presented also independent cultural organizations and artists’ platforms whose activities are deeply rooted in their local environment. One of them is the Tree of Heaven Woodshop is a Detroit-based network of specialists, craftspeople, researchers, artists and enthusiasts who work exclusively with wood processed from what the Chinese call the Tree of Heaven. In the Detroit, the tree received also the nickname “ghetto palm” because of the way it populates abandoned lots and deserted factory sites all over the city. The tree survives, even in a polluted area, where there is poor or very little soil as it is often found climbing out of abandoned factories and houses, lamp posts and even sidewalks and concrete structures, make this tree the plant of post-industrial landscapes.

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Detroit Tree of Heaven Woodshop, Detroit Woodshop Burnt House Tree

The quantity and height of Tree of Heaven specimen indicate how long a place might have been abandoned. Interested in the ongoing effects of de-industrialisation on communities and environments, the Tree of Heaven Woodshop decided to take advantage of the tree ubiquity. By using existing infrastructure and supporting small local businesses, the Woodshop turn the tree into an agent of communication. Processing trees into raw material for sculptures or furniture might not be regarded as a very sophisticated concept. But in the light of this specific city and the qualities of this specific tree it becomes a demonstration of the possibilities of this place in time.

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Kerry James Marshall, Dailies (Rhythm Mastr), 2007

A whole wall was covered with the comics (more images) of Kerry James Marshall. Marshall used to read a lot of superhero comics as a kid and one day, because all of a sudden the character of the Black Panther appeared in the Fantastic Four, he and many other with him realized that there were no black heroes in comics. Hence this ongoing project, Rythm Monstr, which explores black American culture through its own super heroes. They are the comic, swearing, talking (in both Chinese and english) and jumping version of archaic African sculptures. Each of them subtly summons issues of racial tensions, the civil rights movement, Afro-American traditions and communal solidarity in the 21st century.

The Wexner Center has a nice video interview of the artist.

If you can’t make it to Eindhoven, internet comes to your rescue: the curators traveled the whole ‘Heartland” to research the exhibition and posted their impressions and photos on the Heartland Research blog.

Heartland is on view until January 25 at the Van Abbemuseum in Eindhoven (NL) and will travel in a modified version to the Smart Museum of Art in Chicago next year.

Previously: Michael Rakowitz’ Dull Roar at the Van Abbemuseum in Eindhoven (NL).

Putting Three Syllables In Dallas

Jim Bob? Yes, Jim Bob. jimbobkrause to be exact. It’s the creation of Dallas ad couple Jim and Candace Krause.

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According to Adweek, former Leo Burnett creative partners Jim Ferguson and Bob Shallcross have reunited and joined the Krauses as partners in the new entity.

Q. How did you hook up with Krause?

Ferguson: I’ve known Jimmy off and on — not professionally, but socially. He’s had Krause & Young [in Dallas] for a long time — it’s a very well-respected creative agency — with Bob Young. I’d always thought, “Man, they did nice work over there.” And then a friend of ours, Mike Rawlings, a former CEO of Tracey Locke when I was at DDB Dallas and [ex-] president of Pizza Hut, he said, “You know what? You and Jimmy would be a good team. He’s an incredible account guy, local businessman, very well respected in Dallas, knows everything in town. You guys should really hook up.”

So, it was a match made at Pizza Hut.

Irons as Movie Monsters – Household Items Get Hollywood Makeover (GALLERY)

(TrendHunter.com) Is it an airplane? Is it a monster? Or is it a tornado? No, it is a burning hot iron coming to flatten a city near you…

“Beware the gigantic ETA IRON flattener as it moves across Rome, Paris and Tokyo,”…

24 Cute Innovations For Girls – Michelle Williams Dresses Her Daughter Like A Princess (CLUSTER)

(TrendHunter.com) Michelle Williams clearly knows how much fun having a little girl is. Her daughter Matilda Ledger, whose father was the late Heath Ledger, is always dressed in the most adorable garb.

The photos in…