Advertising Agency: Lowe, Zurich, Switzerland
Creative Directors: Valentina Herrmann, Keith Loell
Art Directors: Sebastian Hugelshofer, Alfred Burkard
Copywriter: Nicole Glaus
Photography: Sebastian Hugelshofer
Art Buyer: Suzana Kovacevic
Account Supervisors: Kerstin Schnyder, Martin Schlatter
Published: November 2006
Advertising Agency: Lowe, Zurich, Switzerland
Creative Directors: Valentina Herrmann, Keith Loell
Art Directors: Sebastian Hugelshofer, Alfred Burkard
Copywriter: Nicole Glaus
Photography: Sebastian Hugelshofer
Art Buyer: Suzana Kovacevic
Account Supervisors: Kerstin Schnyder, Martin Schlatter
Published: November 2006
Advertising Agency: Lowe, Zurich, Switzerland
Creative Directors: Valentina Herrmann, Keith Loell
Art Directors: Sebastian Hugelshofer, Alfred Burkard
Copywriter: Nicole Glaus
Photography: Sebastian Hugelshofer
Art Buyer: Suzana Kovacevic
Account Supervisors: Kerstin Schnyder, Martin Schlatter
Published: November 2006
LONDON – Interpublic Group, parent company of media shop Initiative and ad agency Lowe, posted a 17.6% year-on-year surge in UK revenue in Q3.
(TrendHunter.com) Elisabeth Hasselbeck has attacked the scandal surrounding Sarah Palin’s extravagant $150K wardrobe and considered the negative attention “sexist”.
“Instead of the issues, they are focused, fixated on…
You can become a magic master too.
Advertising Agency: No.7, Beijing, China
Creative Director: King Chen
Art Directors: King Chen,Tony
Copywriter: Wendy
Photographer: Chenlei
Published: May 2008
You can become a magic master too.
Advertising Agency: No.7, Beijing, China
Creative Director: King Chen
Art Directors: King Chen,Tony
Copywriter: Wendy
Photographer: Chenlei
Published: May 2008
Hear more.
Premium DJ Headphones
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Illustrator: Electric Art
During last night’s episode of Gossip Girl, The Candie’s Foundation ran a fairly bare-bones PSA encouraging parents to talk with their kids about the teen pregnancy “epidemic.” Though Candie’s other PSAs are better produced and have more mass star power, there’s something delightfully confrontational about the close-cropped camera angles and overbearing soundtrack on this one. A list of talking points for parents was published as a print ad in The New York Times and New York Post encouraging parents to tune into Gossip Girl with their teens and watch the PSA. Amusingly, USA Today pulled the print ad due to potential controversy after reversing its position a few times, finally claiming it was simply “unable to accommodate” it. My money says the pictures of Jamie Lynn Spears and Gov. Palin’s daughter Bristol at the top of the ad are what caused USA Today‘s hissy fit. For those non-USA Today readers who did tune in, I wonder what started more conversation: the PSA or Gossip Girl‘s tawdry, teen-makeout-filled plot.
—Posted by Rebecca Cullers
Life in real time.
Advertising Agency: CGCOM, Rio de Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Director: Bruno Di Celio
Copywriter: Fernando Conde
Photographer: Aderi Costa
Published: June 2008
Life in real time.
Advertising Agency: CGCOM, Rio de Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Director: Bruno Di Celio
Copywriter: Fernando Conde
Photographer: Aderi Costa
Published: June 2008
Advertising Agency: Specsavers Creative, Guernsey
Creative Director: Graham Daldry
Art Director: Neil Brush
Copywriter: Simon Bougourd
Agency Producer: Sam Lock
Production Company: Another Film Company
Director: James Haworth
Producer: Justin Edmund-White
Director of Photography: Oliver Wood
Editor: Mark Edinoff @ The Quarry
Post Production: Prime Focus
Shoot Location: LA, USA
Aired: September 2008
Read and let the journey begin.
Advertising Agency: JWT Hong Kong
Creative Directors: Steven Lee, Hugo Yiu
Art Directors: Pooh Tang, Ada Wong
Copywriters: Steven Lee, Hugo Yiu, Jesse Wong
Photographer: Dick Chan
Retoucher: Ricky Au
Released: July 2008
The advertising company posted higher-than-expected quarterly profit, but warned that the financial crisis has jeopardized marketing budgets.
Creative employees hitting the vending machines at RTCRM might be accosted with a smorgasbord of aluminum signs, each with a military-style message demanding, in some short shouty way, that they beat their own bodies into a pulp and do a great deal of sweating.
The textbook publisher and owner of Standard & Poor’s cited lower demand for debt ratings and school textbooks and projected fourth-quarter earnings below analysts’ forecasts.
We knew Rock Band was a hit, but apparently it was so successful that Guitar Hero, which came first, is now practically the same game. This “Risky Business” ad for GH4 features the two guitars, drum kit, and wireless mike that were formerly the sole province of Rock Band. We’re curious to find out what adjustments Rock Band will make now. Hopefully, they’ll involve in-game prompts that actually correspond to the songs being played. We were also surprised to find out that Michael Phelps, Kobe Bryant, Alex Rodriguez and Tony Hawk are very close friends. Closer than we’re comfortable with, really.
—Posted by David Kiefaber
LONDON – Sony Ericsson is promoting its C905 Cyber-shot camera phone through a global multimedia campaign featuring images taken using the handset.
LONDON – Tesco’s positioning as ‘Britain’s biggest discounter’ is putting consumers off, according to branding experts.
LONDON – Fallon has captured children’s reaction to CBBC programmes by using a camera embedded in a TV, for a new trailer.
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