Dragons’ Den star Levi Roots cooks up Reggae Reggae chilled foods
Posted in: UncategorizedLONDON – Dragon’s Den entrepreneur Levi Roots is planning to move into the chilled foods market following the success of his Reggae Reggae Sauce.
LONDON – Dragon’s Den entrepreneur Levi Roots is planning to move into the chilled foods market following the success of his Reggae Reggae Sauce.
LONDON – Boots has hired direct agency LIDA to its £15m Advantage Card account following a pitch.
For its ‘Barrel Art’ initiative, the Glenfiddich Scotch whisky distillery approached Johnson Banks to create a project from used Glenfiddich whisky barrels.
The Johnson Banks pieces for ‘Barrel Art’…
Puff Daddy is releasing a new fragrance, “I Am King.” He’s kicking off the launch of this egocentric fragrance with a billboard in Times Square. Meanwhile, perfumers are pissed that Diddy keeps ripping of his scents. Still, consumers loved his women’s fragrance, Unforgivable, stolen or not.
“The billboard portrays Sean “Diddy” Combs dressed in a sleek, white tuxedo, with an image of his new men’s fragrance, I Am King. Impeccably put together, he is the ultimate man of power. He is daring and mysterious, refined and sexy.”
Oh my god. Barf and barfier. The billboard is located at Broadway and 47th Street in New York City if you must go see it. He is tying this image of a high rolling, James Bond casino style mogul to Obama.
“When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it’s almost like that’s the trend,” he said in an interview.
Diddy is so Sarah Palin. That sentence barely makes sense. Neither do many of his videos on YouTube. How he manages all these businesses? No idea, but you know – bully to him for keeping the money pump pumping.
Sean is now also pursuing an acting career. Did we learn nothing from DMX? Just because you can rap does not mean that you’re going to be the next Will Smith, the next mega-star. Take it slow Seany. Real slow.
More: Don Draper: Man of the Year
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NEW YORK (AdAge.com) — In another blow to the struggling domestic auto industry, Nissan Motor Co. — one of the Japanese Big Three, along with Honda and Toyota — is pulling out of January's prestigious North American International Auto Show in Detroit, as the automaker re-evaluates its $1.42 billion marketing budget. Nissan will also skip the auto show in Chicago in February.
LONDON – Lesley Douglas, the former BBC Radio 2 and 6 Music controller who resigned over the prank calls made to Andrew Sachs on the Russell Brand show, has been hired by Universal Music UK.
LONDON – LinkedIn, the business-oriented social network, has launched a new search service.
Cunning, that wacky street action agency, has turned 10 years old and to celebrate they’ve baked a special online birthday cake. You can either blow out their candles with your mouse or by using the camera on your computer. For every wish made, Cunning will make a donation to Action For Children in the UK or, in the U.S., Children in Need.
Go blow out their candles here.
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Adidas is throwing a party. Well, a broadcast party anyways. It’s the brands 60th anniversary and their new spot smashes Katy Perry, Method Man, Kevin Garnett, Redman, the DMC (of Run) and David Beckham at a house party they would never be at. Check the video above. The ad was directed by Nima Nourizadeh, who did a nice job, with music remixed by Pilooski.
Love the feeling of a house party. Love to see it captured on tape.
Simon Atkins, director of U.S. marketing for Adidas said: “It’s a house party and everyone’s invited.”
Yeah, but – when our you guys going to throw the real version, y’know for the real originals? The kids making art on the street ad the 30 year olds coding us into the future? Montreal-based agency Sid Lee created this one dimensional global campaign. We’re not impressed.
Where’s the party where I can get some kicks, dabble in originality and alter them on the spot? Anyone recall the brilliance of the Adicolor campaign? Where’s my free beer and opportunity to be actually, original? The celebrity hype-machine is gettin’ old, yo. The concept of originality could be so much bigger than this. Sigh.
More: TBWA Sets One Up Just For Adidas
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Ah,
those wacky, progressive Swedes. The Stockholm-based fashion house
Bjorn Borg, which makes clothing, shoes, eyeglasses and such, has
released a commercial in which two male priests are married in a church by a female priest.
At one point, the men of the cloth swap some spit. The theme of the
campaign is “Love for all.” The swingin’ firm has launched a dating
site (I’m guessing Anna Kournikova’s not using it) and plans to
introduce “Lucky Underwear” in the near future. The impious effort
comes as the company’s namesake is generating some press by playing in big-money exhibitions
in Asia this week with ’80s nemesis John McEnroe and current racquet
kings Roger Federer and James Blake. None of them smooched after their
matches, in case you were wondering. Also, since I’m almost certainly
going to hell just for watching the spot, I’d like to add one more
thing: That lady priest is kinda hot.
—Posted by David Gianatasio
LONDON – Mobile spam is on the rise across EU, with incidents of spam-related text messages, some containing worms and virus, increasing almost 25% in the last 12 months.
LONDON – Google has assured investors its prospects have not been damaged by the global economic downturn, although it conceded it is hiring fewer staff.
LONDON – Facebook has won an $870m legal judgment against a Canadian man accused of sending millions of spam e-mails about drugs and sex to its members.
Ogilvy & Mather Worldwide has named Tham Khai Meng as its Worldwide Creative Director and Chairman of its World Wide Creative Council. Meng is a big ass baller with awards and juries snug beneath his belt.
Khai has been running Ogilvy Asia Pacific since 1999. Shelly Lazarus, Chairman and CEO of Ogilvy & Mather Worldwide, said,
“Khai’s record speaks for itself. He gets results. He believes in great work that works. And above all, he is an Ogilvy ‘gentleman with brains’ to his bones.”
How poetic. Still, what the hell is an Ogilvy gentleman? Is he opening doors for the ladies of the office? Serving stiff brandies to potential clients? Simply, not following the Dentsu mold of client services? What? What does that mean?
More: DHL Gets Out Of The US. Where Does That Leave Ogilvy?
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Reruns. They’re not particularly appealing when it comes to sitcoms, and they raise eyebrows when they’re commercials. I saw two resurrected spots recently that, while good, made me wonder what’s up with these clients if they’re running ads from agencies they no longer work with. One was for Tabasco, the other for Gatorade. The Gatorade ad, from 2006, has Keith Jackson explaining, in his quintessential staccato delivery, the origins of Gatorade. Thanks, Element 79. The Tabasco ad, from way back in 1998, shows a guy sitting on his front porch, eating pizza doused with the hot sauce. A mosquito bites him, only to explode afterward in a mini-fireball. Thanks, DDB. Now, if only they could get residuals like Seinfeld.
—Posted by Andrew McMains