(TrendHunter.com) Artist Giles Revell creates these unusual artworks using scanning electron microscopes and digital technology.
First he makes up to 500 high-resolution scans of various sections of the insects, then…
As the holiday season draws near, marketers are rolling out holiday offerings and McDonald’s is no exception
(TrendHunter.com) There’s a special science to driving in inclement weather, and it’s one that Bentley has taught in its ‘Power on Ice’ courses since 2006. The 2009 ‘Power on Ice’ driving experience will be held in Finland,…
(TrendHunter.com) In an effort to demonstrate the impact that one person can have on the environment, “Sustainable” Dave has been collecting his own trash for nearly a year…and blogging about it. Dave hasn’t taken the…
(TrendHunter.com) Paola Ivana Suhonen is the brilliant designer behind these sultry Fennofolk fashions under the IVANAhelsinki brand label. The pieces showcased here are from the Fall 2008/Winter 2009 ready-to-wear collection.…
(TrendHunter.com) It took me a while to understand these ads, but maybe it’s because I don’t really speak Italian.
The ads feature different scenarios in which it pays off to be a ‘little guy’ with copy that reads, “Small…
(TrendHunter.com) Statistics show that the average person in the United Kingdom will generate around 3.3 tons of electronic waste in their lifetime, including everything from outdated cellphones to burned out washing machines.…
Creative Agency: Dentsu Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: Deborah Prenger, David Glen, Alex Rea
Writers: Glen Hunt, Joe O’Neil, Peter Gardiner
Agency Producer: Amanda Loughran
Director: Crush
Production Company: Crush, Toronto
Creative Director (Crush): Gary Thomas
Executive Producer: Patty Bradley
Producer: Patty Bradley
Designers: Chris Rolf, Adrian Lawrence, Yoho Hang Yue, Stefan Woronko
Animators: Aylwin Fernando, Yoho Hang Yue, Mark Irish, Stefan Woronko, Chris Rolf, Adrian Lawrence
C.G: Aylwin Fernando, Mark Irish, Yoho Hang Yue, Stefan Woronko, Chris Rolf
Music & Sound Design: Grayson Matthews, Toronto
Don’t risk losing. Buy lottery bonds. Your money is guaranteed and you may win millions.
Advertising Agency: Storakers McCann, Stockholm, Sweden
Art Director: Ola von Bahr
Copywriter: Christian Heinig
Photographer: Petrus Olsson/Adamsky
Published: November 2008
Don’t risk losing. Buy lottery bonds. Your money is guaranteed and you may win millions.
Advertising Agency: Storakers McCann, Stockholm, Sweden
Art Director: Ola von Bahr
Copywriter: Christian Heinig
Photographer: Petrus Olsson/Adamsky
Published: November 2008
(TrendHunter.com) While most of us struggle to remember the street names in a new town, savant Stephen Wiltshire already has the entire city memorized, down to the last broken window. Known as the Human Camera, Stephen…
Advertising Agency: IRAM, Mons, Belgium
Art Director / Illustrator: Frédéric Zouag
Copywriter: Nicolas Gaspart
Published: November 2008
Advertising Agency: IRAM, Mons, Belgium
Art Director / Illustrator: Frédéric Zouag
Copywriter: Nicolas Gaspart
Published: November 2008
This is the story that just won’t end. If you haven’t already heard about the infamous ad agency sex scandal coming out of New York, click here. If you have, and you’re brave enough to watch the video, it’s posted over on Gawker. But Emily McCombs, an associate editor at Asylum writer was able get an interview.
Here’s the first paragraph. Click the link to read the rest.
“What the heck happened?”
Anonymous dude claiming to be videographer:
“It was one Friday afternoon and I received a call from a co-worker that he had found, or stumbled upon, two people making love in a cubicle. I didn’t believe him, but I just ran up to meet him anyway to see what it was and sure enough, there were two people doing it. I know their names but I don’t know them personally. It was around 5:10 in the afternoon — not very late at all. Its an ad agency, so there are people there around the clock. The creatives don’t leave until around 7 or 8.”
Click here to read more.
More: The story that started it all
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New Career Opportunities Daily: The best jobs in media
Advertising Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen, Rodrigo Grau
Copywriter: Potter
Art director: Frodo
Account Director: Alejandro Gowland
Account Executive: Mariana Beltrame
Agency Executive Producer: Verónica Zeta
Agency Producer: Carlos Cavaciocchi
Production company: Rebolución
Directors: Luciano Podcaminsky, Andrés Salmoyraghi
Executive Producer: Patricio Álvarez Casado
Editor: Diego Panich
Post production: Metrovisión
Audio/Music: CCCI
Advertiser supervisors: Carlos Menéndez Behety, Dante Tonini, Sol Flores
The New York Times Magazine conducted a fireside chat with three of digital marketing’s poster boys—Lars Bastholm of AKQA; Benjamin Palmer of Barbarian Group; and Robert Rasmussen of R/GA.
Jack Hitt, who leads the discussion for the Times wonders if these guys (and other like them) are “potentially presiding over the dissolution of our business, like everybody else in the media.” Here’s the group’s response:
Bastholm: At my company, we’re starting to redefine ourselves from being an ad agency to being an entertainment and technology company. Because that’s basically what we do; we deliver branded entertainment of various sorts through a number of different technological channels. You used to have this monolithic structure where your output was 30-second spots that cost an increasing amount of money to make, and it cost more and more money to put them on TV. That massive money machine is probably going to go away, but I think the money spent on all these different channels, at the end of the day, will probably be equal to what used to be spent on TV spots.
Palmer: I’m not sure it all equals out. I think that for people in the marketing industry, it’s objectively more difficult to get the same results or make the same amount of money as you did before.
Bastholm: Trevor Edwards, Nike’s main marketing guy, had a great quote. He said, “Nike’s not in the business of keeping media companies alive, we’re in the business of connecting with consumers.” That sums up digital pretty nicely.
Rasmussen: Clients are not saying, “Make us ads” or “Make us Web sites,” they’re saying, “Create interaction between our brand and our customers.” That’s our job now.
In response to Bastholm’s claim, Brian Morrissey of Adweek wants to know “what’s so bad about being an agency?” Nothing. If you serve clients with any form of marketing communication, you’re an agency, by definition. But it’s fun to remake ourselves every so often and this is one of those times. I mean Lee Clow doesn’t even work for an “agency” any longer. He works in a Media Lab.
From mortal to immortalization. See it. Get it. Experience it.
The game happens here.
Advertising Agency: mono
Photography: Getty Images
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
