Hasta La Creative!

O Greenpeace quer mostrar que qualquer um, no dia a dia, pode ajudar a diminuir o impacto das emissões de CO2 através da economia de energia. Como? Com apenas um pixel.

O Black Pixel Project instala um quadradinho negro no monitor do seu computador, “apagando” um pixel”. Com aval do Instituto C.E.S.A.R de tecnologia (Centro de Estudos e Sistemas Avançados do Recife), o Greenpeace prova que com isso cada pessoa pode economizar 0,057 watts/hora.

O site do projeto revela que até agora, com os Black Pixels já instalados, foram economizados 85.189 watts, equivalentes a 946 geladeiras desligadas durante 1 hora, ou 2129 lâmpadas apagadas pelo menos tempo.

Se quiser participar, instale o seu dead pixel de estimação baixando no site, lembrando que a economia só acontece com monitores de tubo ou plasma. A criação é da AlmapBBDO.

Post originalmente publicado no Brainstorm #9
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