“Second-hand furniture”
Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Luis Tauffer
Photographer: Getty Images
Illustrator: Fabio Hentz
Typographer: Mehmet Has?lc?o?ullar?
Account Supervisor: Ela Gökkan
Advertiser’s Supervisor: Ya?mur Sencer
LONDON – Branding and design agency The Brand Union has teamed up with Goldmiths College in London to launch an international Master’s degree in brand development.
LONDON – Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw, asking consumers to log-on to the microblogging website and share their thoughts on the soda in 140 characters or less.
LONDON – More than a quarter of consumers plan to reduce or cancel their satellite or cable TV subscriptions, according to the research, up from 15% six months ago.
LONDON – Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw, asking consumers to log-on to the microblogging website and share their thoughts on the soda in 140 characters or less.
LONDON – Declines in advertising spend have bottomed out and expansion is set to return in the second half of the year, according to Maurice Levy, chairman and chief executive of Publicis Groupe.
LONDON – Universal Pictures is launching a green button campaign for its film Public Enemies, starring Johnny Depp.
(TrendHunter.com) They say less is more, but Hollywood actress Sandra Bullock seems to disagree with that when it comes to accessorizing.
Sandra Bullock paired an asymmetrical Alexander McQueen mini black dress with tens…
LONDON – Starcom has been awarded the £50 million global media planning and buying account for financial services giant RSA.
LONDON – Phorm, the controversial behavioural technology company, is aiming to raise about £15m to continue operations and deploy its services in the UK and Korean markets.
LONDON – Clash Media, the online ad sales house and lead generator, has appointed Kevin Rice as its new UK managing director.
LONDON – RSA insurance has appointed Publicis Groupe’s Starcom to its £50m global media planning and buying account.
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LONDON – Emma Watson, who plays Hermione Granger in the Harry Potter films, features in the Autumn/Winter Burberry campaign.
LONDON – Publicis Groupe’s Starcom has been awarded the £50m global media planning and buying duties for RSA after winning a final shoot-out against Interpublic incumbent UM.
LONDON – The company behind a new directory of 15m mobile numbers has been forced on the defensive after negative media stories saying the service threatened consumer privacy.
If you haven't been living under a rock lately, you've probably heard a lot about Twitter, the free micro-blogging utility which allows members to share short messages, or tweets. It also a place where brands can interact with consumers directly, to either reinforce strong relationships with their loyal bases or attract new followings. Twitter largely remains an ad-free environment, but it was only a matter of time before the service began to show promise for marketers.
LONDON – Behavourial targeting firm Phorm has sold a fifth of its shares to institutional investors to provide a £15m lifeline to keep the cash-strapped company afloat.
LONDON – Google has strengthened its ties with Twitter with the launch of its Quick Search Bar for Apple Macs, which can be used as a Twitter desktop client allowing users to update their Twitter status without accessing the site.
LONDON – De-construct, part of the Aegis-owned Isobar network, has strengthened its senior team with the appointment of Paul Glossop as director of business development.
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