LONDON – The Government is encouraging the communication industries to offer school and college leavers more work experience with its latest Backing Young Britain campaign.
Digital agency I-Level has formed a partnership with Starcom MediaVest Group to compete for the newly consolidated £250m COI media buying brief.
LONDON – Thousands of music videos will return to YouTube after the Google-owned, video-sharing site struck a new payments deal with the main songwriters’ royalty body.
LONDON – KidsCo, the international children’s channel owned by NBC Universal, Cookie Jar Group and Corus Entertainment, has continued its global expansion with broadcast deals in Angola, Belgium, Mongolia, Mozambique and Slovenia.
LONDON – Over protective mums are increasingly using social networks like Facebook and Twitter to keep tabs on their grown up children.
LONDON – Adidas has launched an experiential campaign to drive awareness of the manufacturer’s appointment as the official match ball supplier for the UEFA Champions League.
LONDON – John Lewis has today launched its new in-store lifestyle customer magazine, John Lewis Edition, to boost loyalty among females aged 35-45.
LONDON – British Airways, which in May announced record financial losses, is this week launching its first new TV brand work for more than two years.
LONDON – Classic FM is launching a four-week national ad campaign to celebrate its 17th birthday spanning press, TV and outdoor.
LONDON – Google claims the economic downturn is almost over as it reveals plans to make a string of acquisitions to expand its cloud computing operation.
At the risk of using up Steve’s bandwidth, let’s talk scam, the “other” four-letter word blowing up big this week. So there’s a TV spot to go with the real fake WWF ad (After the jump.) Read the reactions here, here, here and here.
LONDON – CampaignLive brings you a collection of print and TV ads from the most regular flaunters of advertising regulations.
LONDON – Digital agency i-Level is making a play for part of the Central Office of Information (CIO) media planning and buying account by teaming up with media agency Starcom.
LONDON – ITV has sold the format of its police drama series ‘Prime Suspect’ to US broadcaster NBC for an undisclosed sum.
Une installation interactive de l’environnement, basée sur une réaction humaine et sonore. Le tout développé dans une chambre de l’hôtel The White Hotel. La pièce devient alors vivante et colorée. Une vidéo à découvrir dans la suite, sur une bande son de Ratatat.
NEW YORK – Drug manufacturer Pfizer has been hit with the largest criminal fine in US history after it was found guilty of illegal marketing its painkiller Bextra.
LONDON – YouTube is negotiating with several Hollywood film studios as part of a plan to charge users to stream movies online, in a bid to lure major advertisers eager to position their brands next to the website’s new-found professional content.
A video from Cisco that is around the beginning of the world with Adam and Eve and the Apple. A good way to make advertising for Apple which has the appropriate logo… Advertiser: Cisco
LONDON – British Airways is launching its biggest above-the-line marketing drive for two years in a bid to revive flagging consumers and business passenger numbers.
LONDON – The Financial Services Compensation Scheme, the government programme to compensate savers who lost money with a collapsed bank, is holding a pitch for its £4 million communications planning and creative accounts.
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