Hasta La Creative!

LONDON – The Advertising Standards Authority has banned TV and press ads advertising the sports coverage available on Sky’s HD service.

(TrendHunter.com) Homeosis is the transformation of one body part into another in nature. Photographer and artist Nathan Moody takes the natural but uncommon event to the next level in his Homeosis photography series. Most…

As they should. Getting caught up in the spec ad hoopla earlier, we linked to a 9/11 themed campaign done by DDB Brazil on Ads Of The World via Agency Spy. Alan Wolk via Twitter then tipped me off to the official response (after the jump).

Ira Glass é o criador e a grande cabeça por trás do programa de rádio This American Life (agora também na TV), uma espécie de Globo Repórter, só que bom.

Numa entrevista para o Current, aqui dividida em 4 partes para caber no YouTube (o vídeo original não está mais disponível no site) ele fala, entre outras coisas, sobre como contar uma história (ficcional ou não) e como o #fail deve estar nos seus planos.

É conteúdo antigo (de 2006) mas achei legal compartilhar por aqui.

Via My Life to Live.

Post originalmente publicado no Brainstorm #9
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LONDON – World Wildlife Fund UK (WWF-UK) has launched a series of DRTV campaigns as part of a major acquisition drive to encourage new supporters to adopt an animal. The campaign was created by integrated agency Kitcatt Nohr Alexander Shaw and rolls out in September.

LONDON – Hospital-to-gym group Nuffield Health has appointed GyroHSR for the integrated marketing brief to reposition the cmpany, following a four-way pitch handled by Creative Brief.

The current online spends of the fast-moving consumer goods category, which stands at around $3.3. million (Rs 16 crore), is expected to increase to almost $14.8 million (Rs 72 crore) in 2009-10, a whopping 353 percent jump.

For several years, State Farm has developed comprehensive advertising, marketing and public-relations campaigns that have helped the company achieve significant brand equity among Asian-Pacific American consumers.

– Fuel loses fuel. – MCD gives those hardworking kids a day off in the city. – Well, that didn’t take long. Long live Teddy’s dead legs. – WWF lands new campaign just in time for 9/11! – Where the…

NEW YORK (AdAge.com) — How did Travel Channel woo Chase Card Services for a yearlong, integrated deal encompassing its four highest-rated shows and an upcoming series of co-branded events? Recognizable talent, show-specific integrations and a lot of patience.