Hasta La Creative!

The dilemma: your client is strongly suggesting something that you know is, at best, ill advised. Do you just shut up and do it, or do you put a stake in the ground? My advice: do neither. Instead, ask for five minutes to calmly explain why their suggestion is misguided, provide an alternative with solid reasoning behind it, and let them choose. Then, of course, do your very best to execute the chosen path. You’ll likely be off the hook regardless of how things turnout and you will probably enhance the relationship.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.