Niche marketing with the mp3 Taser

The International Consumer Electronics Show in Las Vegas was this past week and being the tech geek I am, I was catching up on all of the event coverage, but nothing stood out quite as much in my eye as the Taser personal mp3 player, which apparently offers us “Fashion with a Bite.”

Is there really that high of a demand for a taser/music player combo? Maybe on the heels of “Don’t tase me, bro!” there’s a new market that has opened up I wasn’t aware of. I do applaud Taser International for executing such an unexpected combination, but my question remains: How does one effectively market such a device outside of a show like CES? Is it an ipod competitor or a personal protection device with the added feature of an mp3 player? The possibilities of music and tasering pairings do intrigue me. Maybe Taser could give us a Pandora station? In a world where products are constantly evolving to accomplish more, it’s always interesting to see what will come next. I can’t wait for next year [another interesting article (and video) on the mp3taser at The Guardian]

Technorati Tags: marketing, taser, leopard print, mp3 player, beyond madison avenue

No Responses to “Niche marketing with the mp3 Taser”

Post a Comment