May
01
Never In Stock: Will Mass Customization One Day Gain Mass Appeal?
Posted in: UncategorizedWhat’s in it for me? That’s the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with […]
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