Mar 10

McDonald’s Embraces Gen Z Aesthetic to Push its Coffee

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For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing. That’s why McDonald’s is targeting the younger generation in its latest work for McCaf? in the Gulf. Created by the brand’s dedicated Publicis Group agency, Studio M, McDonald’s…

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