Jun 30

McDonald’s App Goes to ‘Camp’ to Build Gen-Z Loyalty

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As kids heave off to actual camp, McDonald’s is releasing its “reimagined” digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma(R)ket and concert performances by artists such as Kid Cudi. Oh–and yes–there is a “limited edition” Retro Grimace Pool Float users can…

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