Sep 08

Kroger’s Rebrand Continues With a Unifying Symbol

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Supermarket chain Kroger is embarking on the latest stage of a rebrand that began in 2019 with a new icon it calls the Fresh Cart. This icon–a shopping cart with a slice of orange as the basket–will be added to all of Kroger’s banners, which also include Ralphs and Food4Less, to provide a sense of…

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