May
08
Interesting Coffee Ad
Posted in: UncategorizedThis ad for Moccona coffee by M&C Saatchi is getting rave reviews.
Now, me being a cynic, I’ve never really connected coffee to romance of any kind. I’ve connected it to being tired and bleary eyed and needing a jolt to start my day. Or a jolt to get out of wherever I woke up. But I do find it interesting when you use packaging to define a brand, rather than taste or aroma when it comes to coffee.
I can’t help but draw connection to these 80’s Taster’s Choice ads that were all the rage.
Technorati Tags: M&C Saatchi, coffee, Moccana, Taster’s Choice, romance, branding, packaging, Cinderella, It’s just coffee people
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