Feb 07

Inside Amazon’s Super Bowl Ad, Starring Scarlett Johansson, Colin Jost and a Psychic Alexa

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In 2014, racing driver Danica Patrick set a record for the most Super Bowl appearances by a celebrity in her 13th ad for web hosting platform GoDaddy. Eight years later, a surprising contender is hot on her heels: Amazon’s digital assistant, Alexa, which is about to make its seventh consecutive turn in a Super Bowl…

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