Hasta La Creative!

HP presented the new strapline “Making Memories Last” by creating an interactive experience during São Paulo’s biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan’s reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa, Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu
Art Directors: Guiga Giacomo, Marcos Kothlar
Copywriter: Ricardo Wolff