Jul
12
How BBC’s ‘Obsessive’ Craftsmanship Brought Tokyo to Life For the Olympics
Posted in: UncategorizedThe BBC’s ad for the Olympics is a feat of craft that captures the vibrancy and buzz of Tokyo–but it almost didn’t happen. BBC Creative, the broadcaster’s in-house agency, began working on the campaign in late 2019, but put it on hold when the Olympics were postponed in March 2020 due to the Covid-19 pandemic….
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