Jan 25

Ford Has No Desire to Be the ‘Apple of the Automotive Industry’

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When Tesla launched in 2003, its mission was to “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%…

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