Nov 15

Focusing on Hospitality Made the Taco Bell Hotel So Successful

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Pool floats resembling hot sauce packets, manicures with the word “Fire!” on nails, and even a Mountain-Dew inspired Baja Blast drink–these were just a few of visitors’ favorite things at the Taco Bell Hotel. The brand activation, produced in partnership with Edelman and United Entertainment Group, garnered 4.4 billion impressions from the event, with more…

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