Mar 03

Electronic Arts Selects GroupM as Media AOR

Posted in: Uncategorized

Electronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review…

Related posts:

  1. Financial Brand Empower Names Goodby Silverstein & Partners as Agency of Record Retirement and wealth management brand Empower has picked Goodby Silverstein...
  2. Men’s Grooming Brand Duke Cannon Names Quality Meats Agency of Record Men’s grooming brand Duke Cannon has selected Quality Meats as...
  3. Welch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away From an AOR Model Food company Welch’s is conducting an agency review for its...
  4. BBDO NY Crafts Flights of Fancy for GE’s ‘Childlike Imagination’ If you’ve been watching the 2014 Sochi Winter Olympics...
Tags: , ,
No Responses to “Electronic Arts Selects GroupM as Media AOR”

Post a Comment