Dec 09

Diesel’s New Shirts Cost Up to $5.5 Million, but Each Comes With a Luxury Condo

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Why would anyone pay $5.5 million for a white T-shirt? It’s not even bedazzled! Fashion giant Diesel, no stranger to stunt marketing, has launched a line of simple cotton shirts as a high-profile ruse. The apparel is just the window dressing, if you will, to the main attraction: the first Diesel-branded condo complex in Miami’s…

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