Aug 24

CVS Rolls Out New In-House Digital Advertising Network

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Key Insight: CVS joins retailers including Target and Walmart in introducing its own in-house media network. Today, CVS Pharmacy is introducing a new advertising platform, CVS Media Exchange, or as it’ll be known for short, cMx. The CVS Media Exchange will cater to CPG brands, and allow them a chance to “efficiently reach existing and…

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