In the world of marketing, data has earned itself a seat at the table amongst the TVCs, DPS’s and MREC’s of the world. It is acknowledged as the new black, a trading commodity and the ability to deliver sophisticated marketing. It is the four letter word that marketers love to hate; it is easy enough to understand but comes with a 500+ page phantom manual.
We are excited by the fact that Aaron Michie has decided to join Zenith Optimedia as ‘Chief Innovation Officer’.
According to ZO: “The role is designed to generate broader and more innovative strategic solutions for ZenithOptimedia clients, specifically focused in the technology space.”
See the full article here.
var addthis_pub = ‘publicisnz’;
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
