Zappos wants you to think outside the box. Beginning with the box itself.
On June 1, the online retailer will begin shipping some shoes in a very cool new box (made with creative collective Variable) that features a collection of template designs printed on the inside—encouraging the recipients to fold, cut and otherwise reuse the box into item like a smartphone holder, a children’s shoe sizer, a geometric planter and a 3-D llama.
Kanye West takes no prisoners, as displayed during his rant against Zappos CEO Tony Hsieh on novelist Bret Easton Ellis's podcast on Monday.
"I got into this giant argument with the head of Zappos that he's trying to tell me what I need to focus on. Meanwhile, he sells all this shit product to everybody, his whole thing is based off of selling shit product."
Zappos swiftly responded by launching a new item on its website called "Sh-t Product," a $100,000 plunger complete with product photos and a video demonstration. Item information includes the bullet point "The perfect gift for the man who has everything"—which is linked to Kanye's tirade. Zappos enthusiasts are leaving rave reviews: "Yo Zappos! Imma let you finish … but this is the best Sh-t product of all time!"
In an interview with AdFreak, Hsieh says, "We don't have a formal process or team to respond quickly to media events … the Kanye thing was just a random fun idea that someone came up with yesterday morning and then a bunch of employees from different departments jumped in to help make it happen quickly. As for Kanye himself, I admire him for always being on brand."
Em um infográfico criado recentemente pela Fast Company, pudemos ver dados importantíssimos relacionados ao crescimento do Pinterest. Um deles apontava que a rede social dominada pelas mulheres – 79% dos usuários são do sexo feminino – poderia ser, também, o futuro do e-commerce: o gasto médio de um usuário que compra um produto visto na rede é de US$ 179,36.
Esses dados vão ao encontro de um aplicativo experimental lançado pela Zappos, o PinPointing, que atua como uma espécie de personal shopper ao analisar os boards dos usuários e usar as informações para recomendar produtos da loja online.
Por exemplo: você marca um determinado modelo de roupa, bolsa ou sapato que está em um board do Pinterest, o PinPointing gera uma lista de produtos relacionados disponíveis na Zappos para compra. Simples assim.
Antes que as minas pirem, claro que tem uma má notícia: a Zappos não trabalha com encomendas internacionais. Então, fica a dica para as grandes lojas brasileiras.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
![O poder do Pinterest [Infográfico]](http://www.brainstorm9.com.br/wp-content/uploads/2012/09/pint2-92x150.gif "O poder do Pinterest [Infográfico]"){kind=small}
