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Jan 17

Escritório de advogados usa YouTube para divulgar sua especialidade em divórcios

Posted in: Uncategorized

Quantas vezes você já não ficou irritado quando entrou no YouTube para assistir a um vídeo e o conteúdo havia sido removido pelo usuário, pelos mais variados motivos? Daí que a Wing, agência ligada a Grey, teve uma excelente sacada para criar três filmes para a internet, divulgando o escritório de advogados Esteban Gergely. A especialidade da firma? Divórcios.

Detalhe para os nomes dos casais. Dê o play e veja o que acontece.

Post originalmente publicado no Brainstorm #9
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Jan 16

Divorce Lawyer Ads on YouTube Don’t Get Much More Clever Than This

Posted in: Uncategorized

Even lawyers not named Scott Hoy tend to have trouble coming up with good advertising. Here's an exception—a clever new campaign from Rockville, Md., law firm Esteban Gergely from Grey's Hispanic agency, Wing. The three spots advertise the firm's divorce services through a pretty awesome use of YouTube. Just make sure you let the videos run.

Credits below. (And thanks to @irenyofirene for the headline help.)

Note: Don't be fooled by the message that the videos have been removed. Keep watching.

CREDITS
Agency: Wing
Chief Creative Officer: Favio Ucedo
Senior Copywriter: Facundo Paglia
Copywriter: Marc Duran
Senior Copywriter: Facundo Paglia,
Copywriter: Marc Duran
Brian Novoa, Art Director
Producer Keyla Hernandez
Editor: Alejandro Ussa
Director of Business Development: Daniel Gergely
AAE of Business Development: Andrés Tello