It looks like that this new offering from Walt Disney Studio Motion Pictures and IMAX Corporation, the Jonas Brothers is going to be the next big hit if initial numbers are to be considered.
The 3D Concert Experience grossed $765,000 in select IMAX(R) 3D theatres, posting a per screen average of approximately $15,000 during its opening weekend from Friday, February 27 through Sunday, March 1. The limited IMAX 3D engagement will continue to run through this Thursday, March 5.
“We’re happy that Jonas Brothers fans have a chance to experience this concert film in IMAX 3D,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “The rollout of our digital IMAX projection system made this one-week IMAX run possible, and we are pleased that this flexibility enabled our partners at Disney as well as our exhibitor partners to have this special release for a week.”
This high-energy Walt Disney Pictures rockumentary 3D feature film event from director Bruce Hendricks (”Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour”), blends excerpts from the Brothers’ red-hot “Burning Up” concert tour, including guest performances from Demi Lovato and Taylor Swift. The film also includes exclusive behind-the-scenes footage, off-the-wall segments, a never-before-heard song (”Love Is On Its Way”), swarming fans and a lot of JB-style humor-giving fans never-before-seen insights into the lives of Kevin, Joe and Nick.
(Source) Press