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/ppAdFreak’s parent The Nielsen Company (I asked for a tricycle and an iPhone, just in case they forgot) has gauged the “likeability” of this year’s holiday retail TV commercials and a href=”http://blog.nielsen.com/nielsenwire/consumer/top-holiday-retail-tv-ads-narratives-nostalgia-trump-price-appeals/”come up with a top 10 list/a. Narratives, nostalgia and family-focused story lines are hot. Sales and price-driven messages, as well as shorter commercials, are faring poorly. Wal-Mart rules overall (doesn’t it always?) with the ad above, showing employees turning register lights on and off to the tune of a Christmas song. (Wal-Mart employees are actually robots, and those lights indicate that customer credit cards have been declined. At least, that’s been my Wal-Mart Christmas experience.) Placing 10th is a href=”http://www.youtube.com/watch?v=6i9M81AIOkAamp;fmt=18″a Victoria’s Secret spot/a showing, according to Nielsen, “models wandering through a mansion in brass and ruffled skirts.” Um, is it too late to change emmy/em list?/ppem—Posted by David Gianatasio/em/pdiv class=”feedflare”
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