When it comes to getting in shape, you don’t merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep exercising or you’ll go back to being a couch potato. Oddly enough, a similar problem…
For too long, online consumers have been pitched the same kinds of clothes, the same types of opinions and the same sort of songs and over again, thanks to a like, an <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Ad Click The action taken when a user interacts with an ad by either clicking on it with…
We all remember the chart from the early days of ad tech that showed how $1 coming from a marketer could become as little as $.25 to the publisher after being reduced by agencies and ad-tech firms. The world’s largest marketers came out in unison telling the industry this must stop. They were partially right,…
There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world’s smartphone users will message every month, and the growth is only expected to continue. By 2021, it’s predicted that the global user base for mobile messaging apps will have risen an additional 24 percent….
Everyone loves to hate on digital advertising, but it is here to stay–and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn’t exist without the programmatic…
Like an old man telling kids to stay off his lawn, Martin Sorrell announced this week that his new company, S4 Capital, will not include creative advertising people. So, if your ball goes into this guy’s yard, don’t count on him giving it back. Looking more closely at S4, however, one wonders why they would…
If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like most clich?s, the reason this phrase has become so popular is because there is an…
When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That’s what happens when you jump on the latest trend without considering your ROI. Now, I would never suggest using a new tool or platform simply because…
I love agency life. I have spent the past 20 years of my career at agencies. I have met some of my closest friends through work. I have even met my husband at an agency, which led me to where I am now, navigating mom-life and an agency leadership role. I couldn’t be more grateful…
GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers feel their data is protected, because without consumer trust, the promise of personalization and digital marketing falls apart. For…
The billboards on Sunset Boulevard in my hometown of L.A. are in hot demand. This seems strange when you consider that the billboard is the oversized modern descendant of some of the oldest forms of human advertising. But its role has dramatically changed thanks to social media and its culture of artfully curated vanity and…
We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018, which equates to roughly the same number of households that subscribe to OTT services as they do pay TV. Clearly, there’s strong appetite…
When Madwell’s co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what they didn’t consider was that they were promoting an introvert. Introvert. It’s a dirty, nerdy word with outgroup baggage…
Social isn’t what it used to be. It’s no longer an organic community building tool; it’s a hyper-targeted and performance-driven paid media channel. However, its power to influence and impact businesses has never been stronger. It’s capable of creating breakout brands, huge valuations and inciting societal change. But like all technology, it’s a two-sided coin….
Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake company, Wedgwood, that thrives to this day. Influencer marketing, meanwhile, is brand new, even in…
Chaos sounds bad, but for agencies it’s unavoidable, even essential. How we deal with it largely determines how strong the agency is. Chaos comes because each assignment is different, demands come in multiples, and there’s nothing linear or simple about the delivery. Everyone works on multiple projects and teams and does significant work for several…
The creative and business classes have traditionally had a symbiotic relationship. The former blazes trails, creating new experiences or returning old ones to the cultural consciousness; the latter comes in to commodify and brand these new trends, reaching a wider swathe of the consumer public. But, as with so many ‘traditional’ ways of doing business,…
If you’re a producer, designing a conversational experience for voice may lead you into uncharted territory. While we can’t fully protect you from a few sleepless nights of quality assurance testing, these eight pointers may help you get to where you need to go with this new and burgeoning marketing tool. Start by identifying the…
During last year’s Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony platform, which includes information from set-top boxes and third-party sources. This move gave advertisers the option to use non-Nielsen data…
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been overthinking things and largely failing to remember K.I.S.S.: Keep it simple (and in the VR world, social), silly. It was the…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
