Each of the seven years IAB has managed the NewFronts has yielded a different organic theme. In the past few years, brand safety, over-the-top (OTT) video and TV-like experiences have all been central to the conversation. This year, it’s the dominance of digital video and the ripple effect it’s creating throughout our industry. The big…
The next few minutes you spend reading this article will be the most inspiring and productive use of your time today. Trust me. Ah, trust. The belief that someone or something is reliable. It’s an inherently risky business because there’s no guarantee people or products will follow through as promised. Trust requires vulnerability, which requires…
With the advancement of technology and the penetration of social media, it seems that materialistic individuals are all around us, each obsessed with showing off their latest expensive purchase and often appearing to have very little regard for the environment. According to Pew Research, millennials are especially more materialistic as a result of growing up…
Take Our Daughters to Work Day was started in 1993, and the first official celebration was April 22, 1993. I was 5 years old. My father didn’t just take my brother and me to work; he liked to joke that he put us to work. Admittedly, my father celebrated this holiday more often than I’m…
Although being a working mom is not a new concept, there remains an ongoing conversation of whether work-life balance is a fallacy and if women can have it all: career, love, family, downtime. Although it’s challenging, many women have found the key to doing both simultaneously and successfully. Yet 43% of highly-qualified women with children…
It’s three o’clock on a Wednesday, and if you’re a working mom, your mind might wander to a list of competing priorities. Likely, your children will shortly be dismissed from school, dinner plans are up in the air, and you’ve got a list of tasks to complete before you shut down your computer for the…
Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader in outdoor advertising, has signaled that the space will be used…
If you have been following the cannabis industry, you’ll notice the meteoric rise of CBD and its appeal to the archetypal soccer mom. Why not replace that glass of wine with a little something different? This has resulted in an offering of products with pink cannabis leaves and women not quite smoking but rather holding…
Nearing the end of the quarter, unspent budgets start to open up and planning begins for the following quarter. Clients that set out to redesign their website quickly find that their brand expression was designed for another era: the offline era. Therefore, in almost all cases, a website refresh project will inherently blossom into a…
If you’re into big brand battles and the fall of industry titans, you’re probably watching the news about Uber’s upcoming IPO. Though the official bid date hasn’t yet been set, industry analysts are already predicting that the once-iconic peer-to-peer ridesharing app might not be the best long-term investment. As an industry insider who trades in…
Today’s cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. As more of the world moves to legalize cannabis and the stigma surrounding its use fades, brands are tailoring their language to better suit the modern cannabis consumer. While generational cannabis slang will inevitably…
It’s about the time of year where some people are focused on weed a little more than usual, but April 20 isn’t the only time of year that brands are thinking about their stance on the substance. With marijuana legalization on the rise, businesses around the world are reconsidering how they can cash in. According…
Brand sponsorships are a multi-billion-dollar industry. It seems like each year’s expenditures top the last, with incrementally more eye-popping numbers going to sponsor sports leagues, movies and celebrities. From Microsoft’s $400 million deal to be “the official sideline technology sponsor of the NFL” to George Clooney reportedly earning $40 million to be the brand ambassador…
So far, studies have shown varying results on the effect of in-store music on customers. Whatever the outcome might be between positive and negative reactions, however, one thing is clear: The design of the soundscapes and their correspondence to the overall sensory experience of the service setting seems to be the watershed between them. For…
Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has struggled to attract new…
This year began with an increased volume of unsold vehicles on car lots. With industry experts predicting this year’s automotive sales to dip below 17 million vehicles for the first time since 2014, car dealerships now face a major challenge, one that’s also an opportunity in disguise. Let’s face it: Car dealers have a bad…
As news spread recently about the Droga5 acquisition by Accenture Interactive, it caught me off guard how surprised the industry’s reaction was to this move. For years, we ad industry execs have watched consulting companies change the way they approach providing services, keeping a close eye on how they work with their (and our) clients’…
The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in economics in 2017 for incorporating psychological assumptions into analyses of economic decision-making. Cognitive biases have been used in marketing for a long time, often unknowingly. As engagement with customers increasingly moves online,…
There’s no denying it: We are in the age of digital disruption. Tech companies have set a high bar for innovation that’s extremely difficult to meet. As pressure to stay relevant increases across industries, nonprofits especially need to re-evaluate their use of technology and their user experience to not only attract but also grow engagement…
Too often we laugh, scoff or dismiss thinking or ideas that don’t conform with “the way we do things.” But it’s fresh thinking that inspires us to challenge convention and complacency–and sometimes even change the world. Today, technology and data are driving a proliferation of channels and mediums that are enabling new thinking and ideas…
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