3 Ways Brands Can Solidify a Brand Message for Free

Brand sponsorships are a multi-billion-dollar industry. It seems like each year’s expenditures top the last, with incrementally more eye-popping numbers going to sponsor sports leagues, movies and celebrities. From Microsoft’s $400 million deal to be “the official sideline technology sponsor of the NFL” to George Clooney reportedly earning $40 million to be the brand ambassador…

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