Thank goodness we have elevated the status and stature of human resources again after years of relegating the practice to second class citizenship. Today’s chief talent officers are savvy about hiring. They are more focused on development, nurturing, mentoring, championing and, ergo, retaining talent. The investments are too great. For those seeking employment, transitional moves…
Social media and television viewing make strange bedfellows. Social media makes it easier for fans of television programs to connect with each other and have shared viewing experiences. Unlike television viewing parties that required everyone to convene in the same physical space, however, social media facilitates social interactions without requiring viewers to congregate in the…
In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people’s attention and build brand love. McWhopper, Google Home of the Whopper and Burning Stores–among many others–were talked about everywhere, achieved billions of impressions, helped revamp the brand and were…
Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in a carrot cake flavor. And a pistachio thin Oreo. And a birthday cake flavor and a thin salted caramel creme mutation. Did I mention the coconut fudge dipped creme? There are more than 25 different flavors and forms in all. Oreo,…
“On the list of professions people trust, we’re almost at the very bottom, just above car salesmen.” This was the cold, hard fact that my first advertising boss, the inimitable Nick Cohen of Mad Dogs and Englishmen, sucker punched me in my early days of advertising. It wasn’t just gallows humor. Nick was proving to…
Podcasts have taken the pole position for the new wave of digital advertising. Their consumption has been on a steady upward trend, which is expected to continue as more audio-first platforms, devices and gadgets appear in our homes and shape the ways we consume sound. What’s more, a Nielsen study commissioned by Midroll reported that…
You can imagine what it would be like to advertise on planet Vulcan. The ad business on Spock’s home planet would be an entirely logical affair, data dependent and driven by the scientific method. Those Vulcans don’t have an appetite for risk, so there would be little room for crazy ideas. Nobody on Vulcan is…
We live in an increasingly connected world. And while the concept of social media is certainly nothing new, its ubiquity has reached unprecedented heights, connecting users across the globe and providing unmatched opportunities for brands to speak directly to consumers. New York’s recent Social Media Week allowed us to reflect on social media’s evolving impact…
May is Mental Health Month, and it seems that not long ago, the topic of mental wellness would be considered taboo in casual conversation, let alone public discourse. Some sobering statistics are forcing us to re-evaluate the stigma that comes with mental health-related issues. According to the National Alliance on mental illness, 6.9% of adults…
Calls for Facebook to be broken up due the influence and power it has amassed have come from many. As part of her campaign for president, for instance, Senator Elizabeth Warren has promised to break up big tech companies including Facebook, Amazon and Google, contending that their size has reduced competition and innovation. But while…
The Chinese are coming, they’re spending, and they will reshape America’s economy. For a moment, let’s set aside the heated political debates and focus on the consumer landscape. This influx of consumers with enormous spending power is a huge opportunity for brands. Let’s separate politics from marketing because the opportunity Chinese consumers present is too…
One of the first questions I asked my OBGYN when I was pregnant was how working women accommodate the number of required doctor’s visits. I had the flexibility and seniority in my job to decide my schedule, but for many moms, that is not the case. In a world where 70% of mothers in the…
A recent 300,000 person consumer poll found that people wouldn’t care if 74% of brands they use simply vanished and that 60% of the content produced by companies is poor, irrelevant or failing to deliver. A few weeks ago, billionaire Ray Dalio emphatically stated that capitalism is in crisis and no longer working. Even the…
When I had my fourth child, I decided that I would be bringing him to work with me every day. I had him on a Friday and started working from home on Monday. As the owner of a company, it was a privilege that I am acutely aware of. At no point did I look…
Innovation-minded marketers should love Mother’s Day almost as much as they love their moms. The mid-May holiday represents a $23 billion market after all, and it’s ripe for disruption–especially when it comes to gift ideas for working mothers, who need all the convenience and relief from the daily grind that they can get. Further, the…
As the COO of a San Francisco-based tech company, I’m constantly striving to increase my productivity and time management to fulfill my day-to-day responsibilities. In a welcome addition to my office role, I’m also the mother of a toddler and well into my third trimester expecting my second child. Parenting while overseeing the operations of…
The television industry is undergoing a huge transformation thanks to the rise of connected TV (CTV) devices, which now reach the majority of American homes. As the marketplace where the vast majority of television inventory is still bought and sold, the upfronts can serve as a laboratory for industry buyers to determine how to evolve…
The latest Facebook struggles are clear proof that past a certain scale, tech’s “Move fast and break things” motto is not actually breaking things–it’s breaking people, and it needs to be stopped. This comes following The New York Times op-ed by Facebook co-founder Chris Hughes advocating for strict regulation around the network’s activities and the…
Like many women I know and have grown with in advertising, I am a mom. I am also a mom who is over 40, pushing 50. A mom with teenage kids, a frail father and my own agency. But this is not about my stress level (even though it is definitely high), the lack of…
Twenty years ago, the primary communication in the media landscape, arrived at audiences via television. Almost every home had one, and that dominant linear storytelling device delivered content narratives lasting anywhere between 30 seconds and three hours. Music, drama, film and advertising used television exclusively to amazing effect. This was where “it” happened: Hundreds of…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
