There was no shortage of unusual things to talk about during last week’s 32nd annual Mobile World Congress, which took place in Barcelona and attracted more than 10,000 attendees. Nokia announced a phone with five cameras. LG’s new phone unlocks when users allow it to scan their veins. And on the last day of the…
At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the industry’s robust overall position, in-house marketing divisions and ad agencies are still grappling with the…
The Brexit clock is running down, and we’re still not much clearer on how or whether the U.K. is leaving Europe. This lack of clarity has created a nervousness across the majority of the U.K. for the past two years. It’s natural in these times of uncertainty to batten down the hatches and cut costs…
It’s an exciting time for cannabis. The momentum around legalization is showing no signs of slowing, with 33 states having already legalized cannabis in some form, 10 of which have legalized both medical and recreational use. New businesses are popping up every day to cater to the millions of people who are being exposed to…
It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of color), their share of personal wealth in the U.S. keeps increasing–to about 60 percent–meaning they will have close to $22 trillion (that is not a typo!) by 2020. Women…
Space data is about to get wildly popular in the world of marketing and advertising. Thanks to the growing sophistication and falling cost of satellites, more businesses than ever are looking to the final frontier for insights that can be put to use here on Earth. In a matter of years, the CMO will be…
Advertising today is fundamentally different than it was even five years ago. The industry has made tremendous strides by manipulating big online behavior-driven data sets and computing automation to get closer to the holy grail of one-to-one marketing. While one-to-one marketing is not entirely realistic or even efficient today, every major marketer is in the…
One of my favorite things to do this time of year is to check out all of the upcoming talks and panels at SXSW. This year more than ever, it provides a refreshing mental aperitif and reminds me that the world is full of passionate, interesting and committed people who have devoted their lives to…
Panoply Media–which changed direction last fall via eliminating its podcast production team and investing in its technology platform, called Megaphone–is rebranding and renaming itself. After signing new partners to its platform, including iHeartMedia, Vox Media, Himalaya and Cadence13, Panoply Media will now take on that platform’s name, Megaphone. The new name cements Panoply Media’s transition…
Marie Kondo introduced a revolutionary book in 2012, which led to the binge-worthy series now on Netflix dedicated to decluttering your life. Given that there are roughly 300,000 items in the average American household, this lesson couldn’t feel more relevant. The best thing about Marie Kondo’s methods is that they can be applied to more…
Sustainability is having a moment. As consumers’ awareness of threats to the environment grows, many favor businesses that embrace concepts of ecological responsibility. Thus far, sustainability has been applied to the physical output: fewer plastics, recycling or upcycling old products and growing food with a minimal environmental impact. Marketers are already adopting some of these…
Each March, the city of Austin is invaded by brands, artists, celebrities, policymakers and the masses looking to inspire and be inspired during SXSW. Brands, both emerging and established, leverage SXSW as a kind of cultural currency, creating experiences, stunts and events across the city to engage, connect and build buzz. It’s an investment to…
SXSW Interactive is a pay-to-play experience for marketers making the trip. But not all attendees are there to play. They’re there, forking over significant time and money, because they expect a return: personal and brand exposure, industry insights, new connections and a glimpse of tomorrow’s technology. But capturing those returns can be tricky. Amid the…
For a long time, the way that our industry measures the value of pop-ups, activations and events has needed an update. Brands aren’t satisfied with seeing a long line of attendees wrapped around the block. Spoiled by the benefits of calculating online ROI, they want proven value for physical experiences, too. Our solution has been…
Of all the duties of the modern CMO–customer acquisition, growth and retention, brand management, market research, data analysis–creating a more transparent business model has become one of the most vital. Until recently, marketing was about controlled messaging, defined brand territory and a more unilateral, one-sided conversation headed by marketers. But in the social era of…
Becoming a parent is like experiencing one of the most exhilarating and terrifying thrill rides of your life. But when that milestone coincides with caring for an aging parent while managing a demanding career, there’s no guide book to turn to, no one-size-fits-all solution. This all-too-common challenge will sound familiar to many Gen Xers today…
With just over a year until the California Consumer Privacy Act (CCPA) comes into effect, it’s time for U.S. publishers to get their data affairs in order. There’s a lot they can learn from the GDPR. With the CCPA still subject to amendment, publishers could be forgiven for delaying preparations but they must get ready…
Experiential activations and cultural representation have become increasingly intertwined as new events gain traction within the music, tech, art and lifestyle spaces. Activations are a chance to celebrate the diversity of perspectives, and recently, we’ve seen more well-known events that celebrate black culture. Black creators and founders are partaking in and owning festivals, pop-ups, summits…
Since the dawn of social media, we’ve grown accustomed to the feed. We were fine with our FOMO-fueled vertical scrolling–until stories came along and changed the game. Even the most resource-challenged CMOs are realizing the need to develop their story strategy, a decision supported by three key drivers: engagement, visibility and insights. Engagement If there…
This year’s trends in HR and recruitment show many exciting developments that aim to redesign job hunting and employee selection. AI is increasingly used to refine recruitment processes with machine efficiency and use of big data. Employee referrals, perhaps the opposite of AI automation, are another major trend. According to PayScale, more than a third…
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