Last week, the D&AD New Blood pencils were handed out at a glitzy ball in London. Tipsy, freshly minted students swaggered on stage to collect their trophies, big ambitions in every gleeful smile with thankfully none of the big egos to match. To every one of them, I say well done. You worked hard, competed…
Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended to a previous version of yourself. While triggers vary by individual, the power of nostalgia is undeniable, yet it is often overlooked…
The stage was set for all of us take part in something powerful and influential. The United States women’s national soccer team dominated the FIFA Women’s World Cup amidst political and social turbulence and brought home their unprecedented fourth World Cup trophy. Following the win, televisions and social media platforms were inundated with “USA” chants…
Amazon shot to fame from its rapid growth, incessant innovation and quirky business practices. But more than anything else, the company was credited for the demise of traditional brick-and-mortar retailers. As online sales increase exponentially, Amazon has been credited with single-handedly killing Borders, Toys “R” Us, Sears, J.Crew and countless other stores that have filed…
School’s out for summer, but Prime Day will awaken even the sleepiest of teenagers–and most importantly, their teachers and parents who are all clamoring for the best deals. Over the past five years, we’ve seen an evolution of this day, transforming from a pureplay Amazon event into an industrywide cultural moment. This year, the experience…
In the famous story, the smaller, weaker David defeats the giant Goliath armed with just a slingshot and a few stones. But what happens when we freeze-frame on that scene and pan out to realize that Goliath himself is being stalked by a much bigger foe many times his size? That’s certainly the case for…
It’s a tough time to be an ad-tech recruiter, especially when it comes to making skilled technology hires. With the continued tech boom, the allure of emerging industries like AI and robotics and concerns about how ongoing privacy regulations will change the nature of targeted advertising, attracting talent to a mid-sized ad-tech company or startup…
As this $21 billion television upfront marketplace wraps up negotiations between the networks and media buyers, it may come as a surprise to some that the networks are commanding actual price and revenue increases, landing somewhere north of 8-9% in pricing for primetime, according to some reports. After all, TV’s death–or at least irrelevance as…
We’ve all heard trust is the foundation of any good relationship, whether in a friendship, a marriage or between coworkers. The same is true for building a company’s brand and the relationship between a company and the customer. Identifying a brand character establishes this brand trust by allowing immediate infusion of trust cues from a…
A recent IAB Europe report sparked interest by stating that 86% of programmatic active brands have an in-house capability, with 39% of them having completely in-housed. Similarly, high numbers were shown in the U.S. through a report by the ANA. Clearly, brands are taking ownership of media buying in some form or another, although there…
There has been much justified gesticulating over the decline of ad agencies in the past few years. Some blame falls on the failure of legacy agencies to adjust to the new technological realities. Some blame goes to the endless biz-dev pitch cycles for creative agencies and declining new-biz revenue. After three decades of steady growth…
Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.” When I think about Facebook and the attributes that empower governments, I can’t help but wonder: Is Facebook a government? In less than 15 years, about…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…
Not unlike the rest of the world, brands are becoming increasingly more politically and socially conscious and are, in the process of doing so, provoking local governments. With brand reputation at stake now more than ever, mass market brands that skew left are inevitably in conflict with conservative politicians. This past week marks a blow…
Millennials are often thought of as an influential generation and the go-to audience for marketers, but there’s one trend I’m sure that we all wish we didn’t have to partake in: The student loan debt crisis. The total amount of student debt in the U.S. is well over $1 trillion, spread out among 44 million…
Have you ever imagined a beer brand sponsoring the FIFA Women’s World Cup? Well, wake up: It’s 2019, and it’s happening in your ad break. Today, 30 million girls play soccer around the world. That’s a lot. That equals an entire country of women playing soccer. In communities across the globe, soccer is more than…
Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. New technologies are empowering customers to research and shop differently. These same technologies are also presenting marketers with the ability to transform the role of marketing to become a growth engine for the business. Over the last year,…
We’re in the middle of an employee recruitment dilemma, and it’s not just limited to agencies seeking talent. More than ever, clients are approaching marketing agencies to help recruit qualified job candidates. The hiring landscape–for candidates and recruiters on both the agency and client sides–has dramatically changed, and there are a number of contributing factors…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
